Ads Campaign Manager
Structure is a non-custodial Web3 platform for building, testing, and deploying automated crypto trading strategies.
Funding history
Investors
About Structure
Structure provides a wallet-native platform for creating versioned automated trading strategies without coding, validating and compiling them, and evaluating them through backtests and paper deployments. Users can connect supported venue accounts and operate live deployments while retaining control of their funds through trading-only permissions. The product supports strategy logic, state machines, target positions, real-time market data, monitoring, and execution on supported Web3 venues.
Skills
About the Role
Own the strategy and day-to-day management of paid social campaigns, primarily on X (Twitter), while guiding targeting, creative testing, analytics, copywriting, budget allocation, and compliance for a crypto and fintech product.
Requirements
- 3+ years running paid social campaigns, including X (Twitter), focused on B2B SaaS, fintech, or crypto/Web3.
- Demonstrated ability to profitably spend real budgets and discuss CAC, ROAS, and past experiments.
- Strong command of campaign structure, audience targeting, creative testing, and funnel optimization.
- Comfort with analytics tools, ad platform dashboards, attribution, and basic spreadsheets.
- Excellent short-form copywriting skills for performance ads.
- Familiarity with crypto trading, derivatives, or DeFi and genuine interest in the space.
- Highly autonomous, reliable, and comfortable working in a small, fast-moving remote team.
- Experience marketing to quant funds, prop traders, or high-frequency algorithmic traders is a nice to have.
Responsibilities
- Own the strategy and day-to-day management of paid campaigns on X (Twitter).
- Expand campaigns to additional channels as appropriate.
- Set up, monitor, and optimize campaigns for sign-ups, activation, qualified leads, or revenue.
- Build and maintain testing roadmaps for audiences, creatives, offers, and landing pages.
- Communicate learnings from experiments.
- Write and iterate short-form ad copy tailored to advanced traders, funds, and Web3 users.
- Define and track core performance metrics and provide weekly summaries with clear next steps.
- Collaborate with founders, product, and engineering to align messaging with features and launches.
- Recommend budget allocation and channel mix based on data.
- Ensure campaign compliance with platform policies and crypto and fintech advertising rules.
Benefits
- Part-time role at 10 hours per week.
- Fully remote.
- Flexible working hours.
- Direct access to founders and senior team.
- Opportunity to shape acquisition strategy from an early stage.
- Exposure to algorithmic trading, DEX infrastructure, and Web3.
- Culture of clear thinking, honest feedback, and fast experimentation.
- Potential to expand into broader performance marketing.