Ads Campaign Manager
Structure is a non-custodial Web3 platform for building, testing, and deploying automated crypto trading strategies. It serves algorithmic traders, quant and prop desks, fund managers, market makers, and signal-driven traders.
Funding
Investors
About Structure
Structure provides a wallet-native platform for creating versioned automated trading strategies without coding, validating and compiling them, and evaluating them through backtests and paper deployments. Users can connect supported venue accounts and operate live deployments while retaining control of their funds through trading-only permissions. The product supports strategy logic, state machines, target positions, real-time market data, monitoring, and execution on supported Web3 venues.
Skills
About the Role
You will own the strategy and day-to-day management of paid social campaigns, primarily on X (Twitter), and potentially on other channels. You will set up, monitor, and optimize campaigns toward clear performance goals, build testing roadmaps, write and iterate short-form ad copy, define and track core metrics, provide weekly summaries with next steps, recommend budget allocation and channel mix based on data, collaborate with founders and product/engineering to align messaging, and ensure campaigns comply with platform and crypto/fintech advertising rules.
Requirements
- 3+ years running paid social campaigns including X (Twitter) with focus on B2B SaaS fintech or crypto Web3
- Demonstrated ability to profitably spend real budgets with experience describing CAC ROAS and past experiments
- Strong command of campaign structure audience targeting creative testing and funnel optimization
- Comfortable using analytics tools ad platform dashboards attribution and spreadsheets
- Excellent short-form copywriting skills for performance ads
- Familiarity with crypto trading derivatives or DeFi and genuine interest in the space
- Highly autonomous reliable and comfortable working in a small fast-moving remote team
- Experience marketing to quant funds prop traders or high-frequency algorithmic traders (nice to have)
Responsibilities
- Own the strategy and day-to-day management of paid campaigns on X (Twitter)
- Expand campaigns to additional channels as appropriate
- Set up monitor and optimize campaigns for sign-ups activation qualified leads or revenue
- Build and maintain testing roadmaps for audiences creatives offers and landing pages
- Communicate learnings from experiments
- Write and iterate short-form ad copy tailored to advanced traders funds and Web3 users
- Define and track core performance metrics and provide weekly summaries with clear next steps
- Collaborate with founders and product and engineering to align messaging with features and launches
- Recommend budget allocation and channel mix based on data
- Ensure campaign compliance with platform policies and crypto fintech advertising rules
Benefits
- Part-time role (10 hours per week)
- Fully remote
- Flexible working hours
- Direct access to founders and senior team
