Vice President Product and Solution Marketing
Ping Identity provides an identity security platform for the digital enterprise, offering identity, access management, orchestration, and fraud prevention solutions. They serve large organizations across government, financial services, healthcare, retail, and media & telco sectors.
Maintainer signals as of 8/12/2026
Funding history
Investors
About Ping Identity
Ping Identity offers the Ping Identity Platform, an identity security solution providing capabilities for identify, manage, access, and govern needs, with support for any identity and any experience. The platform is powered by Helix, an AI engine driving intelligent identity services, and supports orchestration through a no-code, drag-and-drop interface, decentralized identity with reusable verified credentials, and fraud prevention capabilities. Ping Identity serves some of the world's largest organizations, including government agencies (e.g., State of Connecticut), financial services firms (e.g., Coast Capital), healthcare companies (e.g., Philips), retailers (e.g., Best Buy), and media & telco companies (e.g., The BBC), helping them reduce fraud, improve customer experience, and scale digital identity services across 6,500+ orchestrated capabilities and 350+ connectors.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will define market narratives, shape category leadership, and translate product and solution marketing strategy into revenue impact. You will lead market intelligence, positioning, messaging, go-to-market planning, product launches, sales enablement, lifecycle strategy, partner marketing, and team development while partnering with executive stakeholders.
Requirements
- 15+ years in product marketing, solution marketing, or category marketing leadership
- Experience in Identity, cybersecurity, or enterprise technology preferred
- Experience operating at $1B+ scale preferred
- Ability to define or redefine a category narrative
- Experience working directly with the CEO and board-level stakeholders
- Ability to translate AI and regulatory trends into strategic positioning
- Ability to connect messaging to pipeline outcomes
- Enterprise sales complexity and analytical rigor
- Ability to develop high-performance product marketing talent
Responsibilities
- Lead enterprise-scale market and competitive intelligence
- Identify and prioritize opportunities across products, segments, and routes to market
- Define buyer personas, journeys, and category narratives
- Shape Ping’s long-term market vision around Identity for AI
- Establish market thought leadership in identity and security
- Define company-wide positioning and differentiated value propositions
- Develop messaging frameworks across products, solutions, and industries
- Create launch strategies, solution handbooks, and sales knowledge transfer plans
- Lead naming, branding alignment, and solution packaging strategy
- Own go-to-market strategy for major product and solution launches
- Align Product, Marketing, Sales, and Partners through integrated launch frameworks
- Ensure sales readiness, enablement, and knowledge transfer
- Measure launch success through dashboards and post-launch analytics
- Drive partner go-to-market alignment and solution marketing
- Develop the Product and Solution Marketing team
- Partner with Sales leadership to improve deal velocity and win rates
- Lead win-loss analysis and product growth diagnostics
- Optimize solution packaging and positioning
- Develop lifecycle and sunset communication strategies
- Build a partner marketing strategy and roadmap
Benefits
- Flexible work environment
- Employee Resource Groups
- Company and team bonding events
- Competitive benefits and perks
- Global volunteering and community initiatives
- Generous PTO and holiday schedule
- Parental leave
- Progressive healthcare options
- Retirement programs
- Education reimbursement
- Commuter offset for specific locations