Vice President or Principal, Wealth Management Marketing
Adams Street Partners is a global private markets investment manager founded in 1972. It manages investments across primary, secondary, growth equity, private credit, and co-investment strategies for institutional investors, wealth advisors, and qualified investors.
About Adams Street Partners
Adams Street Partners provides customized access to private markets investment strategies and solutions. The employee-owned firm manages approximately $73 billion in assets for institutional investors, including corporate and public pensions, foundations, family offices, and endowments, as well as wealth managers and financial advisors. Its offerings include co-investments, growth equity, primary investments, private credit, secondary investments, evergreen funds, insurance solutions, custom solutions, private wealth solutions, and growth capital solutions. The firm operates globally across offices in the United States, Canada, Europe, and Asia.
Skills
About the Role
You will develop and execute a scalable, data-driven marketing strategy for the Private Wealth Solutions business, increasing awareness, consideration, and adoption among financial advisors, RIAs, and wealth platforms. You will translate private markets capabilities and investment products into clear, compelling messaging tailored to the private wealth channel. You will lead the creation of high-quality marketing content across web, email, social media, print, video, and audio, and build advisor-facing resources such as content libraries and campaign assets. You will partner with internal stakeholders on targeted advertising campaigns, lead brand-building initiatives, monitor competitive activity and industry trends, and analyze campaign performance to optimize results. You will collaborate across Marketing, Wealth Management, Investor Relations, Investment Teams, and Compliance, ensuring all materials meet regulatory standards.
Requirements
- Bachelor's degree required; marketing, communications, finance, or related field preferred
- Significant experience in wealth management, asset management, or related financial services marketing
- Strong track record of marketing to financial advisors, RIAs, and wealth platforms
- Deep understanding of the wealth management landscape, advisor business models and their needs
- Strong knowledge of investment products, including private markets offerings and evergreen fund structures
- Proven success developing integrated, multi-channel marketing campaigns
- Excellent writing, communication, and storytelling skills
- Strong analytical, project management, and cross-functional collaboration skills
Responsibilities
- Develop and execute a scalable, data-driven marketing strategy for the Private Wealth Solutions business
- Translate private markets capabilities and product offerings into compelling messaging for the private wealth channel
- Build understanding of investment strategies to deliver relevant marketing programs and content for advisors
- Lead development and refinement of marketing content across web, email, social media, print, video, and audio
- Build and maintain advisor-facing marketing resources including content libraries, website content, and campaign assets
- Partner with internal stakeholders to develop and execute targeted advertising campaigns
- Lead brand-building initiatives positioning the firm as a trusted private markets partner
- Monitor competitive activity, industry trends, advisor needs, and channel best practices
- Analyze campaign and content performance to optimize effectiveness and engagement
- Collaborate across Marketing, Wealth Management, Investor Relations, Investment Teams, and Compliance
- Ensure all marketing materials comply with regulatory and compliance standards
Benefits
- Medical, dental, and vision coverage
- 401(k) with immediate vesting and employer match
- Profit sharing
- Flexible spending accounts (FSA)
- Paid parental leave, including adoption
- Generous paid time off
- Commuter benefits
- Employer-paid short- and long-term disability insurance
- Employer-paid life insurance
- Access to additional voluntary benefits
