Sr. Product Marketing Manager, Lakewatch & Agentic Apps

Databricks is a data and AI platform that lets organizations build analytics, AI agents, and applications on a unified, governed lakehouse.

Series F+0 current maintainers0 active leads
160 Spear Street, Suite 1300, San Francisco, CA 94105, United States
About Databricks

Data engineers, analysts, and AI teams use Databricks to process large datasets, build reliable pipelines, and train models on a single governed platform. Users can run SQL analytics, serve ML predictions in real time, and deploy AI agents grounded in enterprise data. Its open lakehouse architecture provides consistent security and governance across analytical and operational workloads.

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Skills

Candidate Availability

Required and preferred rules are kept separate and reflect the wording in the original posting.

About the Role

You will shape and execute the go-to-market strategy for Lakewatch, an agentic Security Lakehouse, and other Agentic Apps. You'll build content and field marketing programs, craft positioning for cybersecurity buyers, deliver product launches, enable sales, and grow partner-sourced pipeline while optimizing funnel performance with data.

Requirements

  • Extensive product marketing experience in enterprise security software, including security operations or SIEM/security analytics
  • Proven ability to build and scale GTM for new or early-stage products
  • Experience with hands-on execution and third-party agencies for content and events
  • Experience in outbound product marketing such as content and field marketing
  • Attention to detail and operational thinking
  • Success partnering with product and demand generation
  • Experience enabling global sales and partner organizations
  • Experience collaborating with technology partners
  • Strong communication and cross-functional influence
  • Comfort in fast-paced, cross-functional environment

Responsibilities

  • Shape and execute GTM strategy to hit Lakewatch and Agentic Apps pipeline and revenue goals
  • Execute content and field marketing programs targeting senior decision makers
  • Co-create narrative and positioning that differentiates the apps, especially in cybersecurity
  • Drive thought leadership, analyst and influencer engagement and industry event presence
  • Deliver product and feature launches
  • Build sales plays, messaging and enablement to improve win rates and shorten sales cycles
  • Build joint narratives and programs with cloud and technology partners
  • Define metrics and optimize GTM performance across the funnel

Benefits

  • Annual performance bonus eligibility
  • Equity eligibility