SEO/SEM Generalist
Digital wallet and cryptocurrency exchange platform enabling Filipinos to buy, sell and manage crypto assets with integrated payment services.
About Coins.ph
Coins.ph serves as a regulated crypto platform for over 18 million Filipino users, offering cryptocurrency trading, bill payments, and remittance services. The platform integrates QR payments and mobile load purchases with crypto services, making digital assets accessible to Filipinos.
Skills
About the Role
You will plan, implement, and manage both organic (SEO) and paid (SEM) search marketing strategies. You will bring a blend of analytical skills, creativity, and hands-on execution to ensure the company's online presence ranks high in search engines and reaches target audiences effectively through paid campaigns. You will work cross-functionally with other teams to carry out implementations that improve customer experience, and you'll have the opportunity to bring your own bright ideas backed by data to create real impact.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 2–4 years of experience in SEO, SEM, or digital marketing
- Strong understanding of Google Analytics, Google Search Console, Google Ads, and keyword research tools
- Knowledge of HTML/CSS/JavaScript and content management systems (WordPress or similar)
- Strong analytical, problem-solving, and project management skills
- Experience in fintech, e-commerce, or crypto is a plus
Responsibilities
- Conduct keyword research to identify high-value search terms for business objectives
- Optimize website content, landing pages, and app store listings for improved search rankings
- Monitor and report on organic search performance using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs
- Implement technical SEO best practices, including site speed optimization, schema markup, and mobile optimization
- Collaborate with content creators to produce SEO-friendly blog posts, articles, and web copy
- Plan, create, and manage paid search campaigns on Google Ads, Bing, and other platforms
- Optimize ad copy, targeting, and bidding strategies to maximize ROI
- Track, analyze, and report campaign performance with actionable insights
- Manage budgets and ensure campaigns meet performance KPIs
- Stay updated on SEO/SEM trends, algorithm changes, and industry best practices
- Collaborate with design, product, and development teams to align SEO/SEM strategies with company goals