SEO/SEM Generalist
All-in-one Philippine e-wallet and cryptocurrency exchange combining crypto trading with payments, bills, QR checkout, mobile load, and remittances.
Funding history
About Coins.ph
Coins.ph is a regulated digital-asset and payments platform operating under the Coins.ph brand. Its services include buying, selling, and holding cryptocurrency; peso wallets; bill payments; mobile load; QR payments; money transfers; and remittances. The current user agreement identifies Betur, Inc. and DCPay Philippines, Inc. as the entities doing business as coins.ph.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Coins is seeking an SEO/SEM Generalist to manage SEO and SEM strategies, combine analytical skills with hands-on execution, improve online visibility, and collaborate cross-functionally to create measurable customer and business impact.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 2–4 years of experience in SEO, SEM, or digital marketing
- Strong understanding of Google Analytics, Google Search Console, Google Ads, and keyword research tools
- Knowledge of HTML, CSS, JavaScript, and content management systems such as WordPress
- Strong analytical, problem-solving, and project management skills
- Experience in fintech, e-commerce, or crypto is a plus
Responsibilities
- Conduct keyword research to identify high-value search terms for business objectives
- Optimize website content, landing pages, and app store listings for improved search rankings
- Monitor and report on organic search performance using Google Analytics, Google Search Console, and SEMrush/Ahrefs
- Implement technical SEO practices including site speed optimization, schema markup, and mobile optimization
- Collaborate with content creators to produce SEO-friendly content
- Plan, create, and manage paid search campaigns on Google Ads, Bing, and other platforms
- Optimize ad copy, targeting, and bidding strategies to maximize ROI
- Track, analyze, and report campaign performance with actionable insights
- Manage budgets and ensure campaigns meet performance KPIs
- Stay updated on SEO/SEM trends, algorithm changes, and industry best practices
- Collaborate with design, product, and development teams to align SEO/SEM strategies with company goals
Benefits
- Meaningful cross-functional collaboration
- Opportunities for career advancement in a fast-growing organization
- A culture that welcomes data-backed ideas and meaningful impact