Senior Product Marketing Manager
Blockchain intelligence company providing tools to detect, investigate, and manage crypto-related fraud, financial crime, and compliance for institutions and government agencies.
Funding history
Investors
About TRM Labs
TRM Labs provides blockchain intelligence for investigations and compliance, offering products such as forensics, wallet screening, entity screening, transaction monitoring, and APIs. It serves financial institutions, crypto businesses, and public sector agencies to trace funds, assess risk, and build cases across digital assets.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Lead go-to-market for a new AI-native product line as the sole product marketing manager, partnering with Product, Engineering, and Sales to define positioning, launch capabilities, support enterprise and government deals, translate complex AI and data capabilities into executive narratives, build prototypes and demos, refine competitive positioning, and enable sales.
Requirements
- 5+ years of B2B or B2G product marketing experience
- Proven track record launching new or early-stage products
- Experience supporting complex enterprise or public sector sales cycles
- Strong technical fluency with APIs, data pipelines, AI agents, and deployment models
- Hands-on AI user who regularly experiments with tools like Claude Code, GPT, or agent frameworks
- Ability to prototype functional experiences or lightweight tools in addition to crafting messaging
- Resourceful, high-ownership operator who thrives in fast-moving, ambiguous environments
Responsibilities
- Own end-to-end go-to-market strategy for new products and major feature releases
- Develop differentiated positioning and messaging grounded in deep technical understanding
- Partner closely with Sales on live enterprise and government deals to improve win rates
- Translate complex AI and data capabilities into clear executive narratives
- Build prototypes, demo flows, and lightweight artifacts using frontier AI tools to accelerate feedback and revenue
- Continuously refine competitive positioning based on market, regulatory, and threat landscape shifts