Senior Product Marketing Manager Technical Product Marketing Vice President

BlackRock is the world’s largest asset manager, operating the IBIT bitcoin ETF and the BUIDL tokenized fund.

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Maintainer signals as of 9/2/2026

New York, NY, USA
About BlackRock

BlackRock (blackrock.com) is the world’s largest asset manager, with production digital-asset businesses: the IBIT spot bitcoin ETF, the BUIDL tokenized money-market fund (with Securitize), and tokenization initiatives.

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Skills

Candidate Availability

Required and preferred rules are kept separate and reflect the wording in the original posting.

About the Role

You will own the positioning and global go-to-market strategy for Aladdin Studio. You will translate APIs, data workflows, platform architecture, and AI capabilities into outcome-focused narratives, shape launches and adoption programs, define success metrics, develop thought leadership, enable client-facing teams, and use generative AI to scale marketing work.

Requirements

  • Have at least seven years of experience marketing technical platforms or products such as APIs, data platforms, integration tools, SaaS, or enterprise solutions.
  • Understand and communicate technical architectures, workflows, and AI-enabled capabilities to technical and non-technical audiences.
  • Demonstrate cross-functional leadership across product, engineering, and go-to-market stakeholders.
  • Possess strong written and verbal communication skills, including technical storytelling and simplification.
  • Apply strong analytical, strategic, and problem-solving skills.
  • Have experience working with product, engineering, design, and go-to-market teams.
  • Hold a bachelor's degree or higher in business, marketing, engineering, or a related field.
  • Preferably have experience in fintech, asset management technology, or enterprise platforms.
  • Preferably understand APIs, data integration, workflow orchestration, or platform ecosystems.
  • Preferably have experience quantifying return on investment with value engineering, sales, or client teams.
  • Preferably have hands-on experience using generative AI tools for content generation, research, or workflow automation.
  • Preferably have a background in product marketing, product management, solution consulting, or go-to-market strategy.

Responsibilities

  • Own and evolve Aladdin Studio positioning for building, integrating, and customizing solutions.
  • Translate APIs, data, and AI-enabled workflows into compelling narratives for technical and business audiences.
  • Lead market, customer, and competitive research to inform positioning and target segments.
  • Champion a differentiated value proposition tied to measurable client and business outcomes.
  • Lead go-to-market strategy and launches for platform, integration, and AI capabilities.
  • Align messaging with product roadmaps and technical design.
  • Define adoption strategies, success metrics, and feedback loops.
  • Set technical enablement and onboarding strategies that accelerate time to value.
  • Articulate return on investment and client impact with product, solutions, and client teams.
  • Manage Aladdin Studio's external presence at flagship events, industry forums, and executive engagements.
  • Develop thought leadership for the platform and its AI-enabled capabilities.
  • Create narratives and materials that support sales and executive conversations.
  • Use generative AI to scale content creation, insight synthesis, and competitive intelligence.
  • Influence cross-functional priorities and product marketing standards.

Benefits

  • Annual discretionary bonus
  • Retirement plan
  • Tuition reimbursement
  • Comprehensive healthcare
  • Leave benefits
  • Support for working parents
  • Flexible Time Off