Senior Product Marketing Manager
Hypernative detects web3 security threats in real-time across multiple blockchains and automates protective responses to prevent damage before it occurs.
Projects
About Hypernative
Hypernative monitors blockchain activity to detect and block threats through real-time analysis. The platform identifies over 200 risk types including contract exploits, frontend compromises, and private key theft. With automated protective actions including pausing contracts and moving funds, Hypernative helps protocols, asset managers, and exchanges maintain operations during attack attempts while safeguarding digital assets.
Skills
About the Role
You will lead end-to-end go-to-market activities for new products and features, including positioning, messaging, asset planning, and launch execution. You will create marketing collateral and funnel content, support partner launches and customer communications, and turn market research and customer feedback into recommendations for Product and Sales.
Requirements
- 4+ years of product marketing experience in B2B SaaS, cybersecurity, or fintech
- Cybersecurity experience
- Ability to translate complex technical concepts into clear, benefit-driven messaging
- Experience producing marketing collateral, including technical blog posts, sales playbooks, and webinars
- Experience conducting market research and turning qualitative feedback into strategic recommendations
- Experience working closely with Product, Sales, and Customer Success teams
Responsibilities
- Own end-to-end go-to-market strategy and execution for new products and features
- Develop positioning, messaging, launch assets, and a repeatable release cadence
- Create collateral and middle- and bottom-funnel content, including blog posts, webinars, use-case guides, and technical primers
- Lead marketing strategy and execution for joint launches with strategic partners and integrations
- Build customer communication channels, including in-platform updates, email nurture tracks, and onboarding journeys
- Conduct market research, win/loss analysis, and customer interviews
- Synthesize market insights into actionable feedback for Product and Sales
