Product Marketing Manager
FrankieOne is a RegTech company that provides a unified connection to KYC, KYB, AML, and fraud tools. Its platform helps banks, fintechs, and financial-services companies onboard customers, manage risk, and monitor transactions.
About FrankieOne
FrankieOne provides a unified API, customizable decision engine, and single customer view for customer onboarding, identity and business verification, AML, fraud protection, biometrics, risk-based onboarding, and transaction monitoring. The company connects customers to hundreds of global vendors and data sources, enabling organizations to configure and activate checks and verifications with minimal development work. Its customers include banks, fintechs, and other highly regulated financial-services companies.
Skills
About the Role
You will own the positioning, messaging and go-to-market strategy for the platform and products. You will turn complex identity, fraud and compliance capabilities into clear customer value, lead product launches, and equip commercial teams with effective sales materials. You will manage the website’s product experience, information architecture and conversion journeys. You will gather customer, buyer and market insight to improve messaging, campaigns and product priorities. You will also redesign product marketing workflows using AI platforms while applying sound judgement on accuracy, confidentiality, brand quality and accountability.
Requirements
- At least five years of product marketing experience in B2B SaaS
- Experience in fintech, regtech, identity, fraud, compliance, payments or another complex regulated category
- Track record developing positioning, messaging, category narratives and go-to-market strategies for technical products
- Experience marketing a platform or multi-product suite to multiple buyer groups, verticals or geographies
- Ability to translate technical products into commercially compelling customer value
- Experience building sales enablement materials
- Strong writing and editorial judgement
- Experience working cross-functionally with Product, Sales, Customer Success and senior leadership
- Experience with website content, information architecture and conversion-focused digital journeys
- Fluency with modern AI tools and experience redesigning workflows or improving outcomes
Responsibilities
- Define and refine company, platform and product positioning
- Build category narratives and messaging frameworks for buyers, use cases, verticals and markets
- Translate complex product capabilities into differentiated customer value
- Lead go-to-market strategy and launches for products, capabilities and releases
- Partner with Product on market insight, customer insight, roadmap and packaging
- Create launch plans, assets, internal readiness plans and success measures
- Equip Sales and Customer Success with pitch narratives, solution briefs, use-case materials and competitive guidance
- Build feedback loops from commercial teams into Product and Marketing
- Own website information architecture, product pages, solution pages, use cases and conversion journeys
- Improve website performance through customer insight, evidence and experimentation
- Conduct market, customer, prospect and competitive research
- Track regulatory changes, technology shifts and buying behaviour
- Redesign product marketing workflows using AI platforms
- Build repeatable AI-enabled systems for research, segmentation, content, enablement, message testing and campaign execution
