Marketing Lead - Fintech
Merge helps Web3 companies access banking and payment services by providing APIs that bridge fiat and cryptocurrency ecosystems.
Funding
About Merge
Merge helps Web3 and crypto companies access traditional financial services by providing API-based banking and payment infrastructure. Users can create bank accounts, send global payments, and convert between fiat and stablecoins through a single integration. Merge addresses regulatory compliance challenges while enabling crypto businesses to operate with tier-1 banking partners.
Skills
About the Role
You will lead global marketing strategy and execution across brand narrative, demand generation, product marketing, and industry presence. You will build scalable systems for awareness, acquisition, and lifecycle engagement; create positioning and messaging; develop multi-channel campaigns; and translate product innovation into compelling narratives. You will collaborate with product, compliance, and leadership stakeholders, manage external marketing partners, and use AI tools and data-driven experimentation to optimize and scale marketing initiatives.
Requirements
- Strong experience in B2B marketing
- First-principles thinking
- Exceptional communication, storytelling, and executive presence
- Experience managing multi-channel campaigns and global event strategies
- Operational discipline with analytics, CRM, and funnel metrics
- Ability to use AI tools for content, research, campaign optimization, and workflow efficiency
- Ability to build and scale a marketing function
- Communication and collaboration skills across sales, product, compliance, and leadership teams
- Established relationships across fintech communities, founders, media publications, influencers, and strategic growth partners are advantageous
Responsibilities
- Develop and execute a global brand strategy across thought leadership, research, and media channels
- Build executive voice through articles, reports, awards, and partnerships
- Grow engagement across owned and earned channels
- Build positioning and messaging for fintech, AI, crypto, and global payments audiences
- Build an inbound engine that drives qualified enterprise leads and pipeline contribution
- Develop and manage multi-channel content, digital, and event marketing campaigns
- Develop media outreach and AI and LLM-optimized publication strategies
- Develop storytelling around payments, compliance, stablecoins, VASP/CASP infrastructure, and cross-border finance
- Deliver case studies and sales playbooks to improve conversion and sales efficiency
- Translate product innovation into narratives for customers, partners, and media
- Use AI tools and data-driven experimentation to optimize campaigns and scale efficiently
- Collaborate with product, compliance, and leadership teams on accurate messaging
- Manage agencies, freelancers, creators, and external marketing partners
