Content Marketing Lead Payments Fintech
Merge helps Web3 companies access banking and payment services by providing APIs that bridge fiat and cryptocurrency ecosystems.
Funding
About Merge
Merge helps Web3 and crypto companies access traditional financial services by providing API-based banking and payment infrastructure. Users can create bank accounts, send global payments, and convert between fiat and stablecoins through a single integration. Merge addresses regulatory compliance challenges while enabling crypto businesses to operate with tier-1 banking partners.
Skills
About the Role
You will lead global content marketing strategy and execution, shaping the brand narrative, demand generation engine, product marketing, and industry presence. You will develop multi-channel campaigns, executive thought leadership, product storytelling, sales enablement, and media outreach. You will use AI tools and data-driven experimentation to optimize campaigns, collaborate with product and compliance stakeholders, and manage external marketing partners.
Requirements
- Strong experience in B2B marketing
- First-principles thinking
- Exceptional communication, storytelling, and executive presence
- Experience managing global multi-channel campaigns and event strategies
- Comfort with analytics, CRM, and funnel metrics
- Comfort using AI tools for content, research, campaign optimization, and workflow efficiency
- Ability to build and scale a marketing function
- Strong communication and collaboration across sales, product, compliance, and leadership
- Established relationships across fintech communities, founders, media publications, influencers, and strategic growth partners are advantageous
Responsibilities
- Develop and execute a global brand strategy across thought leadership, research, and media channels
- Build executive thought leadership through articles, reports, awards, and partnerships
- Grow engagement across owned and earned channels
- Build positioning and messaging for fintech, AI, crypto, and global payments audiences
- Build an inbound engine that drives qualified enterprise leads and pipeline contribution
- Develop and manage multi-channel content, digital, and event marketing campaigns
- Develop media outreach and AI and LLM-optimized publication strategies
- Create storytelling around payments, compliance, stablecoins, VASP and CASP infrastructure, and cross-border finance
- Deliver sales enablement materials including case studies and sales playbooks
- Translate product innovation into narratives for customers, partners, and media
- Use AI tools and data-driven experimentation to optimize and scale campaigns
- Collaborate with product, compliance, and leadership teams on messaging
- Manage agencies, freelancers, creators, and external marketing partners
