Senior Product Marketing Manager Healthcare
Cresta is an enterprise customer-experience AI platform that unifies autonomous AI agents, real-time agent assistance, and conversation intelligence for contact centers.
Funding history
About Cresta
Cresta Intelligence, Inc. operates Cresta, a human-centric AI platform for enterprise contact centers. Its products automate selected customer conversations, assist human agents in real time, and analyze conversations to improve customer experience, revenue, and operating efficiency.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own and refine healthcare positioning and messaging, translate platform capabilities into industry narratives, and develop buyer personas. You will lead healthcare launches, create sales enablement, shape thought leadership, and partner across functions to execute go-to-market strategy and inform roadmap priorities.
Requirements
- 7+ years of product marketing or solutions marketing experience
- Healthcare industry domain knowledge
- Knowledge of healthcare regulatory and compliance considerations for AI adoption
- Cross-functional project management experience
- Executive-level communication and presentation skills
- Research and data-driven market analysis skills
- Bachelor’s degree or equivalent practical experience
Responsibilities
- Own and refine healthcare positioning and messaging
- Translate platform capabilities into differentiated healthcare narratives
- Develop healthcare buyer personas and market understanding
- Shape thought leadership through content, events, analyst engagement, and customer stories
- Build and execute healthcare go-to-market strategies with cross-functional partners
- Lead healthcare product launches and create sales enablement materials
- Use win-loss insights to inform roadmap, positioning, and vertical strategy
Benefits
- Medical, dental, and vision coverage
- Flexible PTO
- Paid parental leave
- Retirement savings plan
- Remote work setup budget
- Monthly wellness and communication stipend
- In-office meal program
- Commuter benefits for onsite employees