Senior Paid Social Manager
Tide is a UK-founded fintech business financial platform providing banking and financial-management services to small businesses and sole traders.
About Tide
Tide Platform Limited operates Tide, offering business accounts, payments, accounting and tax tools, savings, payroll, and business finance. Tide is FCA-authorised for electronic-money and payment services and is not itself a bank; its business bank accounts are provided through partner banks including ClearBank.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own paid social strategy, execution, measurement, and innovation across global acquisition channels. You will manage major budgets, develop full-funnel campaigns, lead creative testing and attribution, implement AI-enabled workflows, collaborate with cross-functional partners, and build and mentor an in-house paid social team.
Requirements
- 7+ years of paid social marketing experience
- Experience managing large-scale multi-platform campaigns
- Experience driving B2B acquisition
- Meta advertising expertise
- Experience with LinkedIn Ads, Twitter, and TikTok
- Knowledge of incrementality testing and MMM
- Knowledge of tracking, attribution modeling, and martech tools
- Experience using AI in marketing
- Experience with Advantage+ and automated bidding
- Knowledge of brand safety, data privacy, and AI risk
- Experience with web, app, and lead-generation performance
- Agency relationship management
- Team leadership experience
- French or German is preferred
Responsibilities
- Own and scale global paid social performance
- Manage and optimise multi-million-pound budgets
- Build and train an AI-enabled paid social team
- Embed AI into creative and testing workflows
- Use automation for account management and reporting
- Develop and execute the paid social roadmap
- Drive full-funnel acquisition campaigns
- Align paid social strategy with wider growth objectives
- Lead attribution, measurement, and first-party data activation
- Lead creative strategy and performance testing
- Monitor privacy, platform, and advertising changes
- Mentor paid social professionals
Benefits
- Flexible working and remote-first arrangements
- 25 days holiday plus bank holidays
- Health and dental insurance
- £1,000 annual L&D budget
- Up to three paid L&D days off
- Enhanced family-friendly leave
- Work abroad for up to 90 days per year
- Office snacks, drinks, and social events