Senior Marketing Manager
Wave Mobile Money is a financial technology company providing affordable mobile money services across Africa. Its offerings include money transfers, deposits and withdrawals, bill payments, airtime purchases, merchant payments, collections, bulk payments, and checkout APIs.
Funding
Projects
About Wave Mobile Money Inc.
Wave Mobile Money builds and operates a mobile financial network intended to help make Africa the first cashless continent. Its consumer services enable users to deposit and withdraw money, send funds, pay bills, buy airtime, and access customer support through mobile applications and agents. Wave Business provides bulk payments, in-person merchant payments, cash collection tools, a business portal, and checkout APIs. The company serves consumers, agents, merchants, businesses, and other clients across multiple African countries.
Skills
About the Role
You'll set marketing strategy and lead campaigns across channels, turning marketing into a measurable growth engine. This is a hands-on leadership role where you'll work closely with the Head of Marketing in Senegal to plan and execute projects, collaborate with cross-functional teams, and use data to continuously optimize marketing performance.
Requirements
- Fluent in French and English
- 10+ years of experience in marketing at an FMCG, tech start-up, telecom company, or similar
- University degree in relevant fields (marketing, communication, sales, business development, management)
- Work authorization in Senegal is required
Responsibilities
- Work closely with the Head of Marketing in Senegal to plan and execute projects and campaigns
- Create clear and actionable project briefs and documentation that lead and guide cross-functional teams in successful campaign production
- Collaborate with Brand, Design, and creative teams to ensure the production and delivery of assets and materials relevant to Wave Senegal's objectives in growth and brand awareness
- Build and refine the marketing funnel, lead scoring, and attribution to tie activity to results
- Use data to analyze and make strategic recommendations on new ways to optimize marketing programs
- Establish KPIs through dashboards and report results and insights
- Report on country-specific user personas and behaviors, benchmarks, and market analysis
Benefits
- Generous health insurance for yourself and your dependents
- Generous parental leave policies (26 weeks for mothers and 4 weeks for fathers)
- Subsidized childcare when you return to work
- Subsidized gym memberships and fitness classes
- Airtime reimbursement
- Free food
- Beautiful office space