Senior Manager Lifecycle Marketing
Dataiku provides an enterprise AI platform for building, deploying, orchestrating, and governing analytics, machine learning, generative AI, and AI agents. Its customers include large organizations across financial services, life sciences, manufacturing, retail, energy, logistics, technology, and the public sector.
Maintainer signals as of 9/2/2026
About Dataiku
Dataiku develops a unified enterprise AI platform that connects people, data, analytics, machine-learning models, large language models, and AI agents in a governed environment. Its offerings include AI-agent development and orchestration, centralized LLM management, AI governance, trusted analytics, machine-learning development and deployment, collaboration, monitoring, lineage, and risk controls. Dataiku serves enterprise business and technical teams, including organizations operating in complex and highly regulated industries.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will establish and lead the lifecycle marketing function. You will create lifecycle strategy, governance, audience standards, nurture programs, automation workflows, reporting, and data-quality practices. You will partner with cross-functional stakeholders, apply AI-enabled workflows, and build the lifecycle team as the function grows.
Requirements
- 6+ years of B2B lifecycle, nurture, email, or growth marketing experience
- Hands-on marketing automation experience with complex nurture programs
- HubSpot or Marketo expertise
- Salesforce fluency and understanding of its data model
- Knowledge of deliverability, frequency capping, suppression, consent, and list hygiene
- Experience with prospect and customer lifecycle marketing
- Experience with intent and account data tools such as 6sense or Demandbase
- Experience using LLMs in lifecycle work
- Ability to define, instrument, and assess metrics
- Experience working across regions in a global organization
- Excellent written English
Responsibilities
- Establish an authoritative email and lifecycle calendar
- Define frequency governance, suppression logic, deliverability standards, and segmentation practices
- Build new-user onboarding, activation, account progression, and named-account nurture programs
- Develop customer adoption, retention, and expansion programs
- Own HubSpot workflows, Salesforce integration, and account and intent data use
- Consolidate, document, and maintain existing nurture workflows
- Build lifecycle reporting for engagement progression, influenced pipeline, retention, and expansion
- Improve deliverability, consent, and record hygiene with marketing operations
- Apply AI and agentic workflows to audience assembly, copy variation, program QA, and performance summaries
- Build the lifecycle team and align stakeholders on the function