Senior Lifecycle Marketing Manager
MetaMask is an active Consensys-developed self-custodial crypto wallet and onchain finance platform available through browser extensions and mobile apps.
Maintainer signals as of 9/2/2026
Projects
About MetaMask
MetaMask provides self-custodial digital-asset management and access to decentralized applications. Its current platform includes wallet functionality, token swaps, trading, payments, earning, MetaMask Card, security features, Snaps, Agent Wallet, and developer tooling. MetaMask is a Consensys product and brand rather than an independently evidenced legal entity.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will set and execute lifecycle campaign strategy across products. You will select channels and messaging for user education, activation, engagement, and retention. You will manage campaigns end to end, including creative briefs, targeting, quality assurance, measurement, and experimentation across lifecycle channels.
Requirements
- 4 to 8 years of lifecycle marketing experience
- Experience building lifecycle user journeys for large user bases
- Project management
- Experience with customer engagement platforms such as Braze
- Knowledge of Segment, Mixpanel, and Preset
- Verbal and written communication
Responsibilities
- Oversee lifecycle strategy across product offerings
- Determine lifecycle channels and messaging
- Execute lifecycle campaigns from strategy through measurement
- Brief creative teams and build campaign targeting
- Perform campaign quality assurance
- Develop an experimentation roadmap across lifecycle channels
- Test content and messages for different audiences