Senior Growth Manager, SEA

Skills

About the Role

You will lead full-funnel growth initiatives across Southeast Asia, improving market accessibility, executing campaigns, and driving product-led growth. You will influence user acquisition, activation, and retention by optimizing onboarding, managing campaign performance, supporting product launches, and building lifecycle frameworks.

Requirements

• 5–8 years of growth, performance marketing or product marketing experience
• At least 3 years focused on Southeast Asia markets
• Measurable growth experience across Southeast Asia
• Analytical skills
• SQL, Amplitude, Mixpanel or equivalent data tools
• Multi-channel campaign management experience
• Budget ownership and performance reporting experience
• Understanding of referral programs, activation funnels, lifecycle marketing and feature adoption
• English fluency
• Experience in fintech, crypto or consumer apps preferred
• Current right to work in Singapore
• No visa sponsorship requirement

Responsibilities

• Identify and remove onboarding friction for local markets
• Partner with product and compliance teams to localize the product experience
• Track and improve accessibility metrics
• Plan, execute and optimize multi-channel growth campaigns
• Own campaign P&L and manage budgets
• Develop market-relevant messaging and assets
• Analyze campaign performance and iterate rapidly
• Identify growth loops, referral mechanics and feature adoption opportunities
• Drive go-to-market execution for product launches
• Conduct user research and apply local market insights
• Build segmentation and lifecycle frameworks
• Improve lifetime value and reduce churn

Benefits

• L&D programs
• Education subsidy
• Team building programs
• Company events