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Skills

Candidate Availability

Hybrid · Ljubljana · Required Hybrid · Slovenia · Required

Required and preferred rules are kept separate and reflect the wording in the original posting.

About the Role

You will lead lifecycle strategy for international consumer engagement. You will build automated and triggered journeys across onboarding, product adoption, engagement, and retention; use segmentation and experimentation to improve performance; develop reporting; coordinate cross-functional execution; and maintain compliant communications.

Requirements

Bachelor's degree from an accredited college or university
7+ years of experience in lifecycle marketing, growth engagement marketing, or marketing automation
Experience in consumer financial services or another regulated, data-driven consumer environment
Experience building segmentation, personalization, and automated journeys
Strong experimentation and measurement discipline
Experience with hypothesis development and A/B testing
Analytical fluency with Excel, relational databases, and dashboards
Experience developing marketing strategy across multiple markets
Ability to lead cross-functionally at a senior level
Experience meeting engagement KPIs
Excellent communication skills

Responsibilities

Own lifecycle strategy for international consumer engagement
Identify, size, and prioritize opportunities across onboarding, activation, engagement, retention, and reactivation
Build personalized customer journeys with cross-functional partners
Define and execute contact strategies through automated and triggered journeys
Use segmentation and performance analysis to generate hypotheses
Design and implement A/B tests
Drive creative development and iteration
Establish performance reporting
Define success metrics and validate audience logic
Maintain quality assurance, governance, documentation, and messaging guardrails

Benefits

Bonus programs
Equity ownership
Supplemental health insurance
Ancillary insurance
Mental health support programs
Lifestyle wallet for wellness, childcare, and learning
Company holidays
Paid time off
Sick time
Paid volunteer time off
Parental leave
Monthly commuter stipend