Growth Marketing Manager
Startale Group is an onchain-finance company building products that bring digital assets, stablecoins, and blockchain applications to users and institutions. Its offerings include Startale App, a digital-asset superapp, and Startale USD (USDSC), a U.S. dollar stablecoin.
Maintainer signals as of 8/12/2026
Funding history
About Startale Group
Startale Group develops an onchain-finance ecosystem spanning consumer and institutional use cases. Its Startale App enables users to hold, swap, earn, and spend digital assets, access onchain mini apps, and collect rewards. The company also issues Startale USD (USDSC), a U.S. dollar stablecoin built on M0 and backed by short-term U.S. Treasuries, and provides developer resources for building within its ecosystem. It supports partners building mini apps and works with institutions on tokenized capital-markets and stablecoin initiatives.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own how Startale App reaches, converts, and retains users. You will lead product go-to-market for launches and feature releases, run acquisition and lifecycle growth across organic, community, and paid channels, design experiments and A/B tests, translate technical updates into user-facing content, analyze growth metrics, and deliver compliant marketing for Japan.
Requirements
- 4–7 years of experience in Product Marketing, Growth Marketing, or Digital Marketing for a digital product
- Native-level Japanese
- Business-level English
- Experience launching digital products or features end to end
- Strong command of go-to-market strategy and product positioning
- Experience running organic, community, and paid growth campaigns
- Ability to measure campaign performance and user behavior and adjust based on data
- Strong writing and communication skills
- Experience managing multiple projects across teams
Responsibilities
- Own go-to-market strategy for Startale App launches and feature releases
- Coordinate launches across Product, Design, and Community
- Run acquisition, activation, engagement, and retention across organic, community, and paid channels
- Improve onboarding and the end-to-end user journey with Product
- Design and run experiments and A/B tests
- Translate technical product updates into landing pages, blogs, emails, social content, in-app content, and announcements
- Run competitive research and user insight analysis
- Measure launch and campaign performance against product growth and onchain metrics
- Engage with Japanese regulatory and compliance stakeholders
- Translate regulatory requirements into go-to-market, messaging, and campaigns
- Work with Product Managers, Designers, and Community to deliver launches
Benefits
- Stock options
- Discretionary leave
- Flexible remote-friendly working
- Annual global workation
- Premium tooling
- Budget for AI tools
