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Skills

A/B Testing Analysis Campaigns Databases Excel Growth Html Lifecycle Marketing Segmentation Sql Statistics

Candidate Availability

Hybrid · Menlo Park · Required Hybrid · New York City · Required Hybrid · United States · Required

Required and preferred rules are kept separate and reflect the wording in the original posting.

About the Role

You will own lifecycle journeys and campaigns, identify and prioritize engagement opportunities, develop personalized customer experiences, analyze customer segments, formulate data-driven hypotheses, design A/B tests, apply basic statistics, and guide creative iteration to improve marketing performance.

Requirements

Bachelor's degree
5+ years of growth marketing experience
Consumer financial services
Excel
A/B testing
Relational databases
Marketing strategy
Opportunity assessment
Customer segmentation
Message testing
SQL
HTML
Data analysis
Statistics

Responsibilities

Own lifecycle journeys and campaigns
Identify, size, and prioritize customer engagement opportunities
Develop personalized customer journeys with product, design, data science, and content teams
Use customer segmentation and data analysis to identify messaging opportunities
Generate data-driven hypotheses to improve marketing performance
Design and implement A/B tests
Apply basic statistics to evaluate test results
Drive creative development and iteration

Benefits

Equity