Lifecycle Marketing Manager
Robinhood helps users invest in stocks, ETFs, options, and cryptocurrencies through commission-free trading with no minimum account requirements.
Funding history
Investors
Projects
About Robinhood
Robinhood helps retail investors access financial markets through commission-free trading of stocks, ETFs, options, and cryptocurrencies. With it, users can invest with no account minimums, earn rewards through retirement accounts with matching contributions, and access advanced trading tools. Robinhood democratizes investing by making financial markets accessible to everyone, not just wealthy investors.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Own lifecycle journeys and campaigns, identify engagement opportunities, develop personalized customer experiences, analyze segments, formulate hypotheses, design A/B tests, apply statistics, and guide creative iteration.
Requirements
- Bachelor's degree
- 5+ years of growth marketing experience in consumer financial services or an equivalent data-driven field
- Experience with Excel, A/B testing, and relational databases
- Results-oriented approach with humility, drive, and creativity
- Experience with marketing strategy, opportunity assessment, customer segmentation, and message testing
- Familiarity with SQL and/or HTML is a plus
Responsibilities
- Own lifecycle journeys and campaigns
- Identify, size, and prioritize customer engagement opportunities
- Develop personalized customer journeys with product, design, data science, and content teams
- Use customer segmentation and data analysis to identify messaging opportunities
- Generate data-driven hypotheses to improve marketing performance
- Design and implement A/B tests
- Apply basic statistics to evaluate test results
- Drive creative development and iteration
Benefits
- Bonus opportunities
- Equity
- Benefits