Senior Growth Manager Canada to Nigeria
LemFi provides international payment products for immigrants, including multi-currency wallets, global money transfers, payment requests, and eSIM connectivity.
About LemFi
LemFi is a financial technology company offering international payment products designed to help immigrants thrive financially. Its services include multi-currency wallets, international money transfers to more than 30 countries, money requests and payment links, and eSIM connectivity. Transfers can be sent to bank accounts, mobile money, and other destinations, typically arriving within minutes.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own user-acquisition strategy for Nigerian expatriate communities in Canada. You will travel to Canadian cities, build community relationships, negotiate with influencers and partners, run grassroots events, measure campaign performance, conduct market research, and bring user insights to Product and Marketing.
Requirements
- At least 5 years of experience in growth, sales, marketing, or a similar fast-paced environment
- Deep understanding of the Nigerian community in Canada
- Ability to deliver measurable results against targets and KPIs
- Data-driven mindset and ability to interpret performance data
- Interpersonal and communication skills to build trust and influence stakeholders
- Ability to work independently in a remote environment
- Willingness to travel extensively across Canada and work occasional weekends
Responsibilities
- Travel across Canada to establish a local community presence and build relationships with community leaders and organizations
- Develop and execute user-acquisition strategies for Nigerian expatriate communities in Canada
- Own growth targets and optimize campaigns using data and insights
- Source, negotiate with, and manage influencers, creators, community leaders, and external agencies
- Lead community initiatives, events, meetups, and forums
- Build tracking mechanisms to measure customer acquisition costs for offline activities
- Identify, negotiate, and manage growth partnerships
- Conduct market research and provide actionable user insights to Product and Marketing
- Represent community perspectives in internal decision-making