Ripple helps financial institutions transform global payments by providing blockchain-powered infrastructure for cross-border payments, digital asset custody, and stablecoin solutions. With it, users can enable instant settlements, reduce costs, and access new markets. The company was originally founded as OpenCoin in 2012 and rebranded to Ripple in 2015.

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Skills

Account-Based Marketing Budget Management Campaign Management Crm Demand Generation Direct Mail Event Management Field Marketing Hubspot Marketing Analytics Marketing Automation Portuguese Roi Salesforce Spanish Zoominfo

Candidate Availability

Hybrid · Florida · Required

Required and preferred rules are kept separate and reflect the wording in the original posting.

About the Role

You will plan and optimize regional field-marketing and account-based marketing programs. You will run events and targeted campaigns, manage budget and campaign measurement, collaborate with sales and marketing functions, maintain campaign attribution, and use performance insights to improve pipeline outcomes.

Requirements

Fluency in Spanish or Portuguese
5+ years of B2B field marketing or demand-generation experience
Event planning, logistics, vendor management, and onsite coordination experience
Experience designing integrated marketing programs that drive pipeline
Experience working with enterprise sales teams and C-level executives
Project management and organizational skills
Marketing automation platform experience
CRM experience
Budget management and marketing ROI experience
ABM experience
Marketing analytics and reporting knowledge

Responsibilities

Develop and execute a North American regional field marketing strategy
Plan and host executive dinners, roundtables, workshops, webinars, and regional events
Build targeted campaigns that increase awareness, engagement, and pipeline growth
Manage the regional marketing budget and maximize ROI
Represent the business at industry conferences and trade associations
Design and implement ABM programs for high-value accounts
Partner with account executives on target accounts, messaging, and campaigns
Create direct-mail, gifting, and event engagement tactics
Develop campaign assets with content and product marketing
Use ZoomInfo intent data to prioritize investments
Monitor campaign performance and provide post-campaign reporting
Maintain campaign tracking and attribution in HubSpot and Salesforce

Benefits

Professional development budget
Healthcare coverage
Retirement benefits
Family-forming and family-support benefits
Employee giving match
Mobile phone stipend
R&R days
Wellness reimbursement
Onsite and virtual wellness programming
Flexible vacation policy
Parental leave
Family planning benefits
Catered lunches
Stocked kitchens
Team offsites and bonding activities