Senior Associate Brand
CoinSwitch lets users trade cryptocurrencies in India with spot, futures, and options markets, supporting INR and USDT, plus SIP, API, and OTC.
About CoinSwitch
CoinSwitch is a crypto exchange for users in India. It offers spot, futures, and options trading with INR and USDT settlement. Users can set up systematic investment plans, use API access for automated trading, deposit crypto, and place large orders through OTC. Institutional services are available for professional needs.
Skills
About the Role
You will lead integrated brand campaigns across India, ensuring consistent brand messaging across channels such as television and out-of-home advertising. You will respond quickly to cultural trends and memes, build creator partnerships, grow trading communities, allocate marketing budgets effectively, and track results to improve campaign performance.
Requirements
- Have 2–4 years of experience at a creative agency or brand.
- Turn rough ideas into finished products.
- Combine creative copywriting with data analysis.
- Adapt quickly to emerging trends.
- Coordinate with designers, lawyers, and leadership.
- Understand crypto market concepts.
- Take ownership of problems and results.
Responsibilities
- Lead brand campaigns across India and maintain consistent brand messaging across channels.
- Respond to real-time trends and memes to keep the brand culturally relevant.
- Identify and collaborate with influencers and creators on resonant storytelling.
- Grow trading communities and strengthen user engagement.
- Allocate marketing budgets to the most effective audience channels.
- Measure campaign performance and optimize or discontinue ineffective work.
Benefits
- Up to 8 months of maternity leave.
- 1 month of paternity leave.
- Reimbursement for gender reassignment surgery medical bills.
- Access to PS5, foosball, and carrom.
- Disco nights, offsites, and gift boxes.
