Product Marketing Manager
Nabla is an active clinical AI company offering ambient documentation, dictation, coding, and agentic workflow tools for healthcare organizations.
Funding history
About Nabla
Nabla builds a unified clinical AI platform that captures clinical conversations, generates structured notes, provides EHR-embedded dictation and coding support, and develops agentic capabilities for clinical and administrative workflows.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will define positioning for feature launches and build in-app and email lifecycle programs. You will segment audiences, run experiments, measure adoption, manage communication tools, and coordinate campaign delivery with product, design, data, customer success, legal, and compliance partners.
Requirements
- 3–5 years of B2B product marketing, lifecycle marketing, or product-led growth marketing experience
- Hands-on ownership of in-app channels
- Experience crafting and shipping product-launch positioning and messaging
- Expertise in onboarding, activation, engagement, and retention
- Analytical ability to turn data into actionable insights
- Cross-functional stakeholder-management skills
- Experience driving adoption, engagement, and retention
- Ability to operate in a regulated healthtech environment
Responsibilities
- Own in-app communication for feature launches
- Define product positioning and release messaging
- Design in-app launch experiences
- Own lifecycle strategy across onboarding, activation, engagement, and retention
- Build automated email and in-app programs
- Lead A/B and multivariate testing
- Define lifecycle KPIs and reporting frameworks
- Build and maintain campaign calendars, playbooks, and training materials
- Manage lifecycle marketing technology partnerships
- Ensure programs comply with HIPAA and applicable laws
Benefits
- Exercise sessions during the workday
- Regular team off-sites