Product Marketing Manager
BitGo Prime, LLC is BitGo Holdings’ institutional digital-asset trading and lending subsidiary, operating BitGo Prime’s trading, financing, collateral-management, and settlement offering.
Maintainer signals as of 9/2/2026
Funding history
Projects
About BitGo Prime, LLC
A Delaware LLC and wholly owned BitGo Holdings subsidiary. It acts as counterparty for digital-asset trades and provides institutional digital-asset lending; BitGo’s Prime product presents trading, financing, collateral management, settlement, and access to regulated custody in one institutional platform.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Drive go-to-market strategy across multiple BitGo products, own messaging and positioning, lead product launches, create sales enablement materials, and support demand, onboarding, engagement, and retention initiatives.
Requirements
- 4 to 7 years of product marketing experience in fintech, SaaS, crypto, startups, or financial services.
- Ability to translate technical products into clear customer value propositions.
- Experience launching products and working cross-functionally with Product, Sales, and Design.
- Familiarity with institutional and retail user journeys.
- Excellent writing, storytelling, and communication skills.
- Highly organized, proactive, and comfortable working in a fast-moving environment.
Responsibilities
- Own messaging, positioning, and go-to-market strategy for key products and features.
- Develop customer segment understanding, buyer personas, use cases, and competitive positioning.
- Partner with Product Management to shape roadmap priorities and launch new features.
- Lead product launches end-to-end, including internal alignment, messaging, and external campaigns.
- Own release communications and drive adoption among existing and new clients.
- Create sales collateral, product guides, demos, and customer-facing materials.
- Enable Sales and Business Development teams with messaging and tools.
- Gather Sales insights to refine positioning and improve conversion.
- Collaborate with content, growth, and PR teams to drive demand and awareness.
- Support campaigns, lifecycle marketing, and product-led growth initiatives.
- Support go-to-market efforts for retail and mobile initiatives.
- Improve onboarding, engagement, and retention for product users.
Benefits
- Bonus
- Stock options
- 100% company-paid health insurance for employee, partner, and dependents
- Up to 4% 401k company match
- Paid parental leave
- Paid vacation
- Free commuter and parking pass
- Free custom lunches, dinners, and snacks
- Computer equipment and workplace furniture
