Product Marketing Manager B2B
Ripio is a leading crypto company in Latin America, established in 2013. It provides a suite of products for individuals and businesses, including a crypto app, a trading platform, a Visa card, and DeFi services. The company also offers B2B solutions like API integrations and an OTC desk, focusing on driving crypto adoption and providing secure, innovative financial technology.
Projects
About Ripio
Ripio is a crypto company that has been operating in Latin America since 2013, aiming to drive cryptocurrency adoption for both individuals and businesses. They offer a range of products and services, including a crypto app for buying, selling, and managing assets, a trading platform for advanced users, a Visa card for payments, and DeFi services for generating returns. For businesses, Ripio provides crypto services through API integrations, tokenization solutions, and a personalized OTC crypto desk. The company emphasizes security, with frameworks like SOC1 Type 2 and SOC2 Type 2, and positions itself as a key provider of infrastructure and liquidity in the LATAM region.
Skills
About the Role
You will define value propositions and messaging by persona and segment and lead end to end go to market for new products and features. You will build the annual product marketing plan aligning launches and campaigns with pipeline and product adoption goals. You will enable Sales with materials such as presentations one pagers demo scripts and battlecards based on buyer personas across the full funnel. You will create thought leadership content on topics like stablecoins crypto infrastructure regulation and payments and drive multi channel demand generation and customer marketing. You will manage the marketing stack and budget and partner with agencies and vendors to deliver results.
Requirements
- 5+ years of relevant experience in Product Marketing Product Management or GTM roles
- Experience marketing technical products to B2B Enterprise buyers including developers architects and product managers
- Strong ability to influence and collaborate cross functionally without direct authority
- Hands on experience executing demand generation and full funnel B2B marketing across paid media content events and email marketing
- Experience building a marketing stack from zero and managing agencies freelancers and budgets
- Proactive execution oriented mindset in dynamic ambiguous environments
- Genuine interest in crypto stablecoins payments or fintech infrastructure
- Professional fluency in English with Spanish as a plus
- AI First mindset and experience using AI tools for automation and efficiency
Responsibilities
- Define value proposition positioning and messaging by persona and segment while leading end to end GTM for new products and features
- Build the annual product marketing plan aligning launches campaigns and content initiatives with pipeline generation and product adoption goals
- Enable Sales with materials such as presentations one pagers demo scripts and battlecards based on buyer personas across the full funnel
- Produce thought leadership content on stablecoins crypto infrastructure regulation and payments and drive multi channel demand generation and customer marketing
- Manage the B2B marketing stack budget and vendors using performance data to optimize messaging campaigns and contribute to the product roadmap
Benefits
- Health plan
- Life insurance
- Dental assistance
- Monthly meal and meal allowance
- Home office stipend
- 100% remote work
- Language courses and budget for trainings
- Performance bonuses
- Holiday time off during year end
- Birthday leave