Principal Product Manager Growth

Skills

About the Role

You will define the growth product vision, own the roadmap, and set investment priorities across key markets. You will design, launch, and improve growth campaigns, referral mechanics, and incentive systems through rapid, measurable experimentation. You will analyze funnels, cohorts, and channel return on investment to identify high-impact opportunities and make resource-allocation decisions. You will design fraud-resistant product guardrails against bots, multi-accounting, and reward farming while balancing acquisition scale, cost, and quality. You will coordinate execution across functions, use LLMs, agentic workflows, and automation to accelerate product work, and adapt growth playbooks for regional regulatory and market conditions.

Requirements

• 5–10+ years of product management experience, including at least 3 years owning growth, user acquisition, or activation
• Track record of designing and shipping growth campaigns or referral and incentive programs with quantifiable growth results
• Product judgment for identifying and reducing user-experience friction in signup flows, calls to action, and incentive loops
• Understanding of fraud and abuse patterns in growth programs
• Experience operating in ambiguity, making fast decisions, and course-correcting
• Enthusiasm for AI-native workflows and integrating them into product development
• Communication skills to present complex data and tradeoffs and align stakeholders
• Multi-market or multi-region growth experience
• Crypto-native or fintech background

Responsibilities

• Define the growth product vision, own the roadmap, and set strategic investment direction across key markets
• Design, ship, and iterate on growth campaigns and features using hypotheses, rapid experimentation, and measurable outcomes
• Conduct funnel analysis, cohort segmentation, and channel ROI modeling to identify growth opportunities and allocate resources
• Build fraud-resistant growth systems and product guardrails against bot attacks, multi-accounting, and reward farming
• Drive cross-functional execution in a globally distributed organization
• Champion AI-native product development using LLMs, agentic workflows, and automation tools
• Collaborate with regional and global stakeholders to localize growth strategies across regulatory and market environments

Benefits

• L&D programs and education subsidy
• Team-building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants
• Performance bonus
• Long-term incentives
• Medical, financial, and other benefits depending on the position offered