Paid Search Lead, UK
AirTree Ventures is a network-powered venture capital firm backing Australian and New Zealand founders building iconic technology companies. It invests across stages from seed to growth and supports its portfolio through founder and operator networks, talent, press and customer introductions.
About AirTree Ventures
AirTree Ventures is a network-powered VC that backs Aussie and Kiwi founders, growing and supporting the ANZ startup ecosystem. It has invested in 140+ portfolio companies and 250+ founders, helping create over 19,000 jobs. The firm recently announced its Fund V, a $650m fund comprising a $250M Seed fund and a $400M Growth fund, to back founders from idea stage to becoming global household names. Beyond capital, AirTree runs programs such as Pioneer (for outlier women and gender-diverse people in tech) and Explorer (nurturing diverse angel investors), and publishes 'Open Source VC' content including company-building guides, templates, databases and interviews. Clients/portfolio companies include notable Australian startups such as Canva, Xplor, Kismet and Qwilr, reflecting a focus on early-stage to growth-stage technology founders in Australia and New Zealand.
Skills
About the Role
You'll take ownership of scaling our search channel growth in the UK market. This is a high-impact, hands-on growth role where you'll be responsible for driving performance across the Google ecosystem — leveraging deep expertise across all Google products, from Search to Performance Max — to deliver sustainable, compliant growth in one of the UK's fastest-growing digital health brands. You'll think end-to-end, from bidding and targeting strategy through to landing page experimentation, optimisation, and performance analysis, working with seven-figure monthly budgets in a regulated industry.
Requirements
- 4+ years in search or paid media, with deep hands-on experience managing Google campaigns
- Expert knowledge of Google Ads, including advanced campaign types and automation features (e.g. Performance Max)
- Proven track record planning, executing, and interpreting landing page experiments
- Highly analytical mindset with strong attention to detail, able to form data-driven hypotheses, define success metrics, and communicate findings clearly to stakeholders
- Experience working in regulated industries (e.g., healthcare, pharma, insurance) and comfort navigating compliance frameworks
- Experience in D2C, consumer, or subscription-based businesses
- Strong understanding of UK consumer behaviour and how to localise campaigns for tone, messaging, and search intent
- Excellent communication skills, written and verbal
- Familiarity with healthcare-specific search compliance (e.g., medical claims, ad copy restrictions, prescription pathways) is highly desirable
- Experience scaling search in multi-market or global organisations, and comfort using first-party data to optimise creative and bidding strategies, is a plus
Responsibilities
- Own the UK Google Search growth strategy, driving measurable performance across Performance Max, Search, Shopping, Display, YouTube, and Gmail
- Manage and optimise 7 figure monthly media budgets, working closely with Allocation & Performance Managers on budget allocation
- Lead A/B and multivariate landing page testing, turning performance data into actionable insights
- Partner closely with design, analytics, and engineering to improve CTR, CVR, and ROAS
- Champion a culture of testing and optimisation, embedding experimentation into every stage of the funnel
- Stay ahead of platform changes, monitoring new Google features, policy updates, and compliance nuances within healthcare advertising
- Monitor and report on performance using Google Analytics, Search Console, and Looker Studio
- Analyse competitors and UK market trends to identify growth opportunities and develop bidding and targeting strategies
- Work cross-functionally with product, marketing, design, and the Growth Lead to ensure consistent messaging and execution of market-winning strategies