Marketing Specialist
J-CAM Inc. is a Japan-based financial technology company providing crypto investment services and Web3 media.
About J-CAM Inc.
J-CAM Inc., established in May 2020, develops next-generation financial services and information infrastructure in Japan. The company operates BitLending, a crypto lending and investment service that allows customers to lend digital assets for returns, and produces Iolite, a Web3-focused finance and technology magazine and web media platform covering cryptocurrencies, blockchain, AI, and related technologies. J-CAM serves individuals seeking digital-asset investment and financial-literacy information.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Manage marketing operations for J-CAM's crypto investment business, media business, and new business initiatives, including international projects. The role covers member acquisition, CRM, SNS and web content, promotional campaigns, alliance coordination, and data analysis and reporting.
Requirements
- 3+ years of experience in digital marketing
- Experience managing the full PDCA cycle in CRM initiatives
- Experience using quantitative analysis tools for customer analysis
- Strong data analysis skills
- Intermediate Excel skills, including VLOOKUP and IF functions
- Intermediate PowerPoint skills
- Fluent Japanese
- Hands-on experience with Google Analytics and Search Console
- Experience in SEO research and optimization using tools such as Ahrefs
- Experience managing Google Ads and Meta Ads campaigns
- Knowledge of Google Tag Manager event tracking
- Ability to extract and manipulate data using basic SQL
- Conversational English or above
- Proactive, collaborative, persistent, adaptable, and committed to continuous learning
Responsibilities
- Plan and execute strategies to acquire new members
- Plan, implement, and evaluate CRM initiatives for existing customers
- Plan and manage SNS and web content
- Design and manage promotional campaigns
- Negotiate and coordinate with alliance partners
- Aggregate, analyze, and report data
Hiring Process
Submit a resume and CV in PDF format by email, indicating the desired position and full name. The process consists of document screening, one to two interview rounds, and notification of results.