PPC Specialist
Monetha is a Switzerland-incorporated company operating a consumer cashback and rewards platform, with business loyalty and travel-deals offerings.
Funding history
About Monetha
Monetha GmbH operates Monetha, a platform where users earn points and cashback from online shopping, surveys, and other activities, then redeem rewards for products, vouchers, gift cards, PayPal, VISA, Bitcoin, and other cryptocurrencies. Its terms also identify a separate Monetha Business loyalty tool for online shops. The company is incorporated in Switzerland and lists Zug as its headquarters.
Skills
About the Role
You will help develop paid-channel strategies and conversion and retention initiatives. You will plan, test, monitor, and optimize PPC campaigns; manage search-platform accounts; select keywords and audiences; adjust bids and budgets; track KPIs; write ad copy; develop campaigns; manage platform partnerships; and reduce click-fraud risk.
Requirements
- Proven experience as a PPC Manager or digital marketing specialist
- Experience with data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with platforms such as AdWords and Facebook
- Working knowledge of analytics tools such as Google Analytics
- Knowledge or hands-on experience with optimization, search query reports, and keyword research in Google Ads
- Data-driven mindset
- Perfect English
Responsibilities
- Participate in developing paid-channel strategies
- Contribute to conversion optimization and retention strategies
- Create and plan PPC campaigns and A/B tests across digital channels
- Oversee and optimize existing campaigns
- Manage search-platform accounts
- Select keywords and target audiences
- Monitor budgets and adjust bids to improve ROI
- Track KPIs and identify issues
- Write advertising copy when needed
- Develop campaigns across multiple channels
- Maintain partnerships with PPC platforms and vendors
- Reduce click-fraud risk
- Keep current with PPC trends
Benefits
- Flexible working hours
- Free parking
- Learning budget
- Sports and leisure
- Remote work option
- Time off
- Workspace tools or budget
