Senior Digital & AI Marketing Expert
Lightmatter is a photonic-computing company developing optical interconnects and light engines for AI-scale data centers.
Funding history
About Lightmatter
Founded in 2017 by MIT researchers, Lightmatter develops photonic infrastructure for AI, including its Passage interconnect platform and Guide light engine.
Skills
Candidate Availability
About the Role
You will build the digital engine that puts technical content, events and executive voices in front of the right audiences. You'll own performance across LinkedIn, YouTube, the website, search and emerging AI answer platforms, and serve as the in-house owner of SEO and AEO. You'll work closely with marketing, product, engineering and executive teams, run campaigns, manage paid search and HubSpot email programs, define KPIs, track competitors and coordinate external agencies.
Requirements
- 8+ years in digital marketing (or 6+ years with a Master's), with hands-on SEO and social experience in B2B technology
- Bachelor's degree in marketing or equivalent experience
- Record of growing organic visibility and professional audiences on LinkedIn and YouTube
- At least one year of working knowledge of AEO and how AI systems discover and cite content
- Strong analytics skills and experience with Google Analytics, Ahrefs, Hootsuite, HubSpot, Google Ads and WordPress
- Experience managing content strategy and working closely with SMEs
- Technical aptitude with demonstrated automation of marketing workflows
- Capacity to comply with U.S. export control laws
Responsibilities
- Build and run a content strategy and distribution plan across SEO, AEO, LinkedIn, YouTube and paid search
- Shift LinkedIn toward technical education, industry perspective and ecosystem engagement, and build YouTube into a steady publishing channel
- Lead keyword strategy, site structure and long-tail technical topics
- Make content easier for search engines and AI systems to find, parse and cite, and track visibility
- Plan campaigns around events, launches and competitive moments
- Manage paid search and HubSpot email programs and keep the contact database up-to-date and compliant
- Create workflows so SMEs approve technical assets once and adaptations follow set rules
- Define KPIs for each channel, report on performance and recommend where to invest
- Track competitor SEO, content, social and events and turn insights into recommendations
- Manage social tooling and website tracking, and coordinate external agencies
Benefits
- Comprehensive Health Care Plan (Medical, Dental & Vision)
- Retirement Savings Matching Program
- Life Insurance (Basic, Voluntary & AD&D)
- Generous Time Off (Vacation, Sick & Public Holidays)
- Paid Family Leave
- Short Term & Long Term Disability
- Training & Development
- Commuter Benefits
- Flexible, hybrid workplace model
- Equity grants (applicable to full-time employees)
- New hire equity grant and annual performance-based equity