Marketing Lead, KAST Business

Skills

About the Role

You will be the first marketing lead for KAST Business, working as a generalist who builds the function from the first campaign forward. You will own product marketing, host community events, turn customer stories into case studies, run top-of-funnel programs and launches, and set up the marketing stack. You report to the US General Manager and work daily with Sales, Product, Compliance, and Operations.

Requirements

• 3 to 6 years in marketing at an early-stage startup, fintech or payments company, or agency
• Product marketing experience
• Event experience, including booth execution, sponsorships, and partner programs
• Working knowledge of performance marketing across Meta, Google, and TikTok
• Payments fundamentals: cards, FX, cross-border payouts, and stablecoins
• Strong writing skills
• Scrappy execution
• Comfort with ambiguity
• Data sense: dashboards in a CRM and spreadsheets
• Coachability

Responsibilities

• Own product marketing: positioning, one-pagers, sales decks, competitive comparisons, feature messaging, and objection handling
• Build and host community events: customer dinners, founder meetups, AMAs, and webinars
• Find, interview, and write up customers as case studies, testimonials, and sales assets
• Run top-of-funnel programs: landing pages, email and LinkedIn campaigns, and content
• Run launches end to end, including release notes, announcements, and customer messages
• Set up and maintain the marketing stack: CRM fields, tracking, UTM standards, and weekly pipeline report
• Turn sales calls and customer feedback into messages for Product and leadership
• Build first playbooks and reports and fix what breaks