Performance Marketing Manager

Skills

About the Role

You will own the day-to-day acquisition work for your apps with agreed budgets and targets. You will find and test the acquisition channels that make sense for each app, with a focus on Meta and Google and room to explore TikTok, Snapchat, DSPs, creator partnerships or offline ideas. You will launch campaigns, manage budgets, propose ad angles and recommend next steps based on results. You will run early tests for new app ideas, collaborate on creative briefs, follow users beyond install to understand paying and renewing subscribers, spot funnel problems and suggest improvements to Product, and share findings using AI to speed up research and analysis.

Requirements

• Experience with consumer subscription apps
• Strong Meta Ads experience managing campaigns
• Google Ads experience to launch and manage campaigns independently
• Understanding of subscriptions: trial conversion, renewals, CAC, LTV and payback
• Feel for creatives and testing angles
• Comfortable with data and attribution tools
• Clear communication in English
• Around 3+ years of relevant experience

Responsibilities

• Find and test acquisition channels for each app
• Launch campaigns and manage budgets
• Propose ad angles and recommend next steps based on results
• Run early tests for new app ideas with the Head of Growth
• Write creative briefs with the creative lead using competitor references and fresh hooks
• Analyze user behavior beyond install including paying, renewing and acquisition cost
• Spot funnel problems and suggest improvements to store page, onboarding, paywall or offer
• Share findings with the team and use AI to research, analyze and test faster

Benefits

• Flexible working hours
• Remote, hybrid or office work options
• Dog-friendly office in Prague
• Stocked fridge and personal trainer at the office, with compensation allowance for remote colleagues
• Team events