Global Digital Marketing Leader
All-in-one Philippine e-wallet and cryptocurrency exchange combining crypto trading with payments, bills, QR checkout, mobile load, and remittances.
Funding history
About Coins.ph
Coins.ph is a regulated digital-asset and payments platform operating under the Coins.ph brand. Its services include buying, selling, and holding cryptocurrency; peso wallets; bill payments; mobile load; QR payments; money transfers; and remittances. The current user agreement identifies Betur, Inc. and DCPay Philippines, Inc. as the entities doing business as coins.ph.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Own and drive digital marketing strategy for payments and crypto businesses, leading end-to-end growth initiatives focused on paid advertising and performance marketing. Manage budgets, teams, campaigns, acquisition programs, SEO/SEM, analytics, optimization, and cross-functional collaboration to deliver measurable growth.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field; MBA is a plus.
- 7+ years of digital marketing experience, including at least 3 years in leadership.
- Track record managing high-budget, multi-channel paid advertising campaigns in fintech, payments, or crypto.
- Strong analytical skills and experience with Google Analytics, Mixpanel, Appsflyer, or similar tools.
- Expertise in paid advertising platforms, bidding strategies, and attribution models.
- Excellent leadership, communication, and cross-functional collaboration skills.
- Creative problem-solving ability, growth mindset, and comfort in a fast-paced environment.
Responsibilities
- Develop and execute integrated digital marketing strategies across paid, owned, and earned channels.
- Manage digital marketing budgets for optimal ROI.
- Own performance marketing and paid advertising campaigns across Google, Facebook, TikTok, programmatic, and other platforms.
- Design bidding strategies, targeting plans, and creative testing to maximize ROAS.
- Identify and test emerging advertising platforms and formats.
- Monitor and optimize paid campaign performance using data and market trends.
- Plan and execute large-scale acquisition campaigns for payments, crypto, and B2B products.
- Oversee SEO/SEM initiatives and partner with creative teams on conversion-focused messaging.
- Track campaign performance, conduct A/B tests, and refine targeting with Data & Analytics.
- Monitor CAC, ROAS, LTV, CTR, and conversion rates.
- Lead and mentor the digital marketing team.
- Collaborate with Product, Sales, BD, and Regional Marketing teams on launches and market expansion.
- Ensure paid advertising complies with applicable regulations and brand guidelines.