Paid Media Manager

Skills

About the Role

Scale paid acquisition across self-serve, developer, and enterprise segments by owning channel strategy, budgets, campaign execution, creative testing, landing-page alignment, attribution, reporting, and full-funnel experimentation.

Requirements

• Proven track record scaling paid programs profitably across Google, Meta, LinkedIn, and other channels
• Hands-on experience building and optimizing campaigns
• Strong understanding of attribution, tracking, and LTV versus CAC
• Experience running creative testing with creative teams
• Experience aligning campaigns to full-funnel self-serve and sales-led journeys
• Clear communication and high-intent copywriting skills
• Ability to build systems in scrappy, high-ownership environments
• Bonus: experience marketing to technical audiences
• Bonus: familiarity with self-serve and sales-led motions
• Bonus: experience standing up reporting systems or collaborating with data and BI teams

Responsibilities

• Own full-funnel paid media strategy and execution across self-serve, developer, and enterprise segments
• Build scalable paid acquisition systems focused on CAC, payback, and pipeline quality
• Manage channel mix and budget allocation across Google, Meta, LinkedIn, and emerging channels
• Partner with creative teams on ad concepts and run creative testing programs
• Align paid journeys with landing-page, lifecycle, and sales teams
• Run A/B tests, analyze performance, iterate quickly, and document learnings
• Instrument tracking, attribution, and reporting for measurable paid impact
• Increase experimentation velocity and platform diversity

Benefits

• Annual professional development stipend
• Annual social travel stipend
• Annual company offsite
• Monthly co-working stipend