Merchant Finance Business Growth (Merchant-exclusive Loans / PayPay Fundraising)

Skills

About the Role

You will formulate and execute B2B marketing strategies for PayPay's merchant-facing financial services, such as PayPay Fundraising and PayPay bank agency services including merchant-exclusive loans. You will conduct market research and competitive analysis, define target customers, and extract insights from PayPay's big data to inform strategy and initiatives. You will plan and execute lead generation and lead nurturing programs, and continuously measure, analyze, and improve the effectiveness of various marketing initiatives. You will help make PayPay's finance business the number one in Japan and drive revenue expansion and business growth.

Requirements

• Central experience growing a B2B digital service business (finance, SaaS, web services, etc.) with awareness of P&L and topline revenue
• Work experience in fast-moving, high-liquidity organizations such as rapidly growing startups/ventures or consulting firms
• Experience launching new SaaS businesses or leading 0-to-1 or 1-to-10 phases
• Practical experience in business planning and KPI design
• Experience planning and executing business development (BizDev) or alliance strategies
• Experience planning and executing marketing strategies in a The Model-type organization
• Experience planning and executing product-led growth strategies based on product data analysis
• Experience executing digital marketing (web advertising, SEO, content marketing, marketing automation)
• Experience creating business requirements documents (BRD) for new services
• Experience leading product improvement and feature development in close collaboration with product managers and engineers based on user insights and data
• Data-driven thinking using quantitative and qualitative data
• Problem-solving ability with logical thinking and execution
• Strong communication skills across multiple stakeholders
• Cross-functional understanding across company-wide units
• Project management skills controlling schedules and budgets

Responsibilities

• Formulate and execute B2B marketing strategies for merchant financial services
• Conduct market research, competitive analysis, and target customer definition
• Extract insights from PayPay's big data and reflect them in strategies and initiatives
• Plan and execute lead generation and lead nurturing initiatives
• Plan, execute, measure, analyze, and improve various marketing initiatives

Benefits

• Social insurance (health insurance, employee pension, employment insurance, workers' compensation insurance)
• Corporate defined contribution pension plan
• Annual paid leave (14 days in the first year, prorated by joining month, usable from the first day)
• Personal leave (5 days per year; 3 or 5 days in the first year depending on joining month) for illness, injury, or hospital accompaniment of self, family, or pets
• Super flextime system with no core hours
• Overtime and late-night work allowances
• Annual salary review
• Option to receive part of salary via PayPay account (digital salary payment)
• Hybrid workstyle