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Senior Growth Manager - UK Chinese Community

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LemFi

LemFi provides international payment products for immigrants, including multi-currency wallets, global money transfers, payment requests, and eSIM connectivity.

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About LemFi

LemFi is a financial technology company offering international payment products designed to help immigrants thrive financially. Its services include multi-currency wallets, international money transfers to more than 30 countries, money requests and payment links, and eSIM connectivity. Transfers can be sent to bank accounts, mobile money, and other destinations, typically arriving within minutes.

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Skills

About the Role

You will own user growth for the UK Chinese community through online channels and offline community activity. You will build community operations, develop partnerships, represent the business at UK events, research user needs, analyse campaign data, and translate insights into product and marketing recommendations.

Requirements

  • 5 or more years of experience in growth, sales, or marketing roles with a record of meeting acquisition or revenue targets.
  • Deep lived understanding of Chinese diaspora communities in the UK.
  • Ability to build partnerships and community relationships that produce sustained growth outcomes.
  • Strong analytical skills for interpreting campaign and dashboard data and adjusting strategy.
  • Experience working independently in field-based or remote roles.
  • Excellent verbal and written communication skills.
  • Ability to travel frequently across the UK, including occasional weekends.

Responsibilities

  • Own user growth targets for the UK Chinese community and drive acquisition through online and offline channels.
  • Build and run community operations, including events, local gatherings, forums, and grassroots partnerships.
  • Source, negotiate, and manage partnerships with organisations and businesses.
  • Travel across the UK to represent LemFi at trade shows, community events, and sponsorship opportunities.
  • Conduct market research on user needs, behaviours, and preferences and provide recommendations to Product and Marketing.
  • Analyse campaign and channel data, use AI tools for research and content creation, and optimise activity.
  • Represent the UK Chinese community internally in product, brand, and market decisions.