Lead User Acquisition Manager
Dave is a financial technology company offering a mobile app with ExtraCash overdraft services, checking accounts, savings goals, budgeting tools, and debit-card access. It serves consumers seeking flexible banking and short-term cash-management solutions.
Maintainer signals as of 8/23/2026
Funding history
About Dave Operating LLC
Dave Operating LLC operates Dave, a consumer-focused financial technology app designed to make banking and cash management more accessible. Its products include ExtraCash, which provides eligible members up to $500 through an overdraft service; Dave Checking, with direct deposit, debit-card spending, early paycheck access, ATM access, and budgeting tools; and Goals accounts for organizing and tracking savings. Dave serves individual consumers, particularly people seeking help managing expenses between paychecks, and provides its services through a mobile application in partnership with FDIC-member banks.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own paid media and channel strategy for new product launches from research through execution. You will evaluate channels allocate budgets optimize campaigns develop creative testing frameworks and establish the tracking dashboards and campaign foundations needed for scaled acquisition.
Requirements
- 8–10+ years of paid media user acquisition performance marketing or growth marketing experience
- Successful new product launch experience using paid acquisition
- Deep knowledge of Facebook TikTok Google and Apple Search channels
- Strong analytical skills and understanding of CAC LTV ROI and unit economics
- Campaign management budget management and optimization experience
- Ability to build strategies in ambiguous environments
- Excellent communication and cross-functional collaboration skills
- Hands-on execution mindset
- Fintech or financial services experience
- Experience with Buy Now Pay Later products
- Familiarity with organic strategies such as App Store Optimization
Responsibilities
- Build end-to-end paid media and channel strategies for product launches
- Evaluate and test paid acquisition channels
- Set acquisition targets forecast growth and allocate budgets
- Monitor CAC LTV CPM CPC and profitability
- Optimize campaigns and scale winning channels
- Develop creative testing frameworks and content strategies
- Define event tracking deeplink requirements campaign structures and audience taxonomies
- Establish baseline metrics dashboards and pre-launch checklists
Benefits
- Flexible hours
- Home office stipend
- Premium medical dental and vision insurance
- Paid parental and caregiver leave
- 401(k) matching contributions
- Financial advisor and financial wellness support
- Flexible PTO
- Company holidays including Juneteenth and Winter Break
- Company in-person and virtual events
