Merchant Finance Business Growth (Merchant-exclusive Loans / PayPay Fundraising)

Skills

About the Role

Formulate and execute B2B marketing strategies for PayPay's merchant-facing financial services, conduct market research and competitive analysis, define target customers, extract insights from PayPay's big data, plan lead generation and nurturing programs, and measure and improve marketing effectiveness to drive financial business growth.

Requirements

• Central experience growing a B2B digital service business with awareness of P&L and topline revenue
• Experience working in fast-moving, high-liquidity organizations such as startups, ventures, or consulting firms
• Experience launching new SaaS businesses or leading 0-to-1 or 1-to-10 phases
• Experience in business planning and KPI design
• Experience planning and executing business development or alliance strategies
• Experience planning and executing marketing strategies in a The Model-type organization
• Experience planning and executing product-led growth strategies based on product data analysis
• Experience executing digital marketing, including web advertising, SEO, content marketing, and marketing automation
• Experience creating business requirements documents for new services
• Experience leading product improvement and feature development with product managers and engineers
• Data-driven thinking using quantitative and qualitative data
• Problem-solving ability with logical thinking and execution
• Strong communication skills across multiple stakeholders
• Cross-functional understanding across company-wide units
• Project management skills controlling schedules and budgets

Responsibilities

• Formulate and execute B2B marketing strategies for merchant financial services
• Conduct market research, competitive analysis, and target customer definition
• Extract insights from PayPay's big data and reflect them in strategies and initiatives
• Plan and execute lead generation and lead nurturing initiatives
• Plan, execute, measure, analyze, and improve various marketing initiatives

Benefits

• Social insurance, including health, pension, employment, and workers' compensation insurance
• Corporate defined contribution pension plan
• Annual paid leave of 14 days in the first year, prorated by joining month, usable from the first day
• Personal leave of 5 days per year for illness, injury, or hospital accompaniment of self, family, or pets
• Super flextime system with no core hours
• Overtime and late-night work allowances
• Annual salary review
• Option to receive part of salary via PayPay account through digital salary payment
• Hybrid workstyle