Marketing Programs Specialist

2 days agoSeniorSalary: 64K - 78KScottsdale, AZ Hybrid Marketing Jobs by Gusto

Gusto

Gusto is a payroll and HR platform that helps small businesses pay domestic and international employees, manage benefits, and automate compliance.

0 current maintainers0 active leadsTeam intelligence

Maintainer signals as of 8/12/2026

525 20th Street, San Francisco, CA 94107, United States

Projects

GustoPayroll

About Gusto

Gusto serves small and mid-sized businesses with payroll processing, employee benefits administration, and HR tools in one platform. Users can run payroll, manage health insurance, hire globally, and pay international contractors in local currency or USDC stablecoins. The platform automates payroll tax filings across multiple states and integrates with tools like QuickBooks and Xero.

View jobs by Gusto

Skills

Advertising Ai Automation B2b Marketing Campaigns Customer Marketing Demand Generation Developer Marketing Email Marketing Hubspot Lead Nurturing Lifecycle Marketing Project Management Salesforce Webinars

Candidate Availability

Hybrid · Denver · Required Hybrid · New York City · Required Hybrid · San Francisco · Required Hybrid · San Jose · Required Hybrid · Scottsdale · Required

Required and preferred rules are kept separate and reflect the wording in the original posting.

About the Role

You execute acquisition and client communications programs using AI-first workflows. You coordinate advertising, webinars, nurture campaigns, customer stories, release communications, lifecycle programs, and the unified marketing calendar while reporting on campaign performance.

Requirements

3+ years in a B2B marketing role
Experience with SaaS or technology
Fluency with AI tools and workflows
Experience building custom GPTs or Claude Projects or automations
Organization and attention to detail
Reliable follow-through
Clear communication skills
Experience with marketing automation such as HubSpot
Experience with CRM systems such as Salesforce
Experience with webinar platforms
Experience with project management tools
Experience with developer-facing communication tools

Responsibilities

Coordinate LinkedIn and Google Ads campaigns
Support prospect-facing webinars and digital campaigns
Build and maintain acquisition nurture and lead workflows in HubSpot
Activate customer stories and case studies across channels
Distribute developer release notes and product updates
Execute customer-facing lifecycle programs
Maintain a unified marketing calendar
Draft status updates and reports with AI
Track campaign dependencies and conflicts

Benefits