Marketing Automation and Lifecycle Manager
Ping Identity provides an identity security platform for the digital enterprise, offering identity, access management, orchestration, and fraud prevention solutions. They serve large organizations across government, financial services, healthcare, retail, and media & telco sectors.
Maintainer signals as of 8/12/2026
Funding history
Investors
About Ping Identity
Ping Identity offers the Ping Identity Platform, an identity security solution providing capabilities for identify, manage, access, and govern needs, with support for any identity and any experience. The platform is powered by Helix, an AI engine driving intelligent identity services, and supports orchestration through a no-code, drag-and-drop interface, decentralized identity with reusable verified credentials, and fraud prevention capabilities. Ping Identity serves some of the world's largest organizations, including government agencies (e.g., State of Connecticut), financial services firms (e.g., Coast Capital), healthcare companies (e.g., Philips), retailers (e.g., Best Buy), and media & telco companies (e.g., The BBC), helping them reduce fraud, improve customer experience, and scale digital identity services across 6,500+ orchestrated capabilities and 350+ connectors.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will improve workflows across marketing and sales platforms, design and maintain automations for campaigns, lead management, attribution, routing, and segmentation, coordinate marketing-to-sales handoffs, manage data hygiene, oversee Salesforce workflow requests, and lead cross-functional operational initiatives.
Requirements
- 5+ years of experience in marketing operations, marketing automation, or a related role
- Experience in a B2B SaaS or enterprise technology environment
- Hands-on experience with Marketo and 6Sense
- Working knowledge of Salesforce workflows
- Experience with lifecycle design, lead scoring, segmentation, and campaign workflows
- Problem-solving skills and attention to detail
- Experience with data hygiene, retention, privacy compliance, and operational governance
- Experience partnering with RevOps, Analytics, IT, or Privacy teams
- Bachelor’s degree or equivalent experience
Responsibilities
- Improve workflow components across Marketo, Salesforce, 6Sense, Qualified, RingLead, Salesloft, and related platforms
- Design and improve automations for campaigns, lead management, attribution, routing, and segmentation
- Document and maintain reusable workflow templates and modules
- Coordinate marketing programs and sales cadences
- Own and optimize marketing-to-sales handoff processes
- Manage data hygiene strategy and practices across marketing systems
- Manage Salesforce workflow requests and enhancements
- Lead cross-functional strategic initiatives
Benefits
- Generous paid time off and holiday schedule
- Parental leave
- Progressive healthcare options
- Retirement programs
- Education reimbursement
- Commuter offset for specific locations
- Employee Resource Groups
- Regular company and team bonding events
- Global volunteering and community initiatives