Lifecycle Marketing Manager Consumer
Payward, Inc. is a global financial infrastructure company and the parent organization behind Kraken. It provides trading, custody, payments, lending, staking, tokenized assets, derivatives, and market data infrastructure to consumers, professional traders, institutions, enterprises, fintechs, banks, exchanges, asset managers, and onchain platforms.
Funding history
Investors
Projects
About Payward, Inc.
Payward, Inc. operates a unified financial infrastructure platform powering a portfolio of products including Kraken, NinjaTrader, Breakout, xStocks, CF Benchmarks, and Payward Services. Its shared architecture provides global liquidity, risk and margin management, collateral and settlement, compliance and licensing, and operational infrastructure across crypto, tokenized assets, and traditional markets. Through Payward Services, the company offers APIs and infrastructure for crypto trading, custody, on/off-ramps, tokenized equities, derivatives, staking and yield, payments, and benchmark data. Payward operates across more than 190 jurisdictions and serves consumers, professional traders, institutional investors, enterprises, fintechs, banks, exchanges, asset managers, and DeFi/onchain protocols.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You drive lifecycle strategy for consumer products, build and execute CRM campaigns across email, push, and in-app channels, analyze campaign results, optimize spend and engagement, run experiments, use automation to improve retention, and coordinate compliant marketing communications across priority markets.
Requirements
- 5+ years of experience leading complex lifecycle or CRM programs
- Experience building and executing complex CRM campaigns
- Experience with CRM tools such as Braze
- Understanding of B2C lifecycle marketing
- Knowledge of marketing automation and CRM systems
- Strong copywriting skills
- Expertise in customer segmentation and subscriber management across multiple channels
Responsibilities
- Drive lifecycle programs across email, push, and in-app channels
- Shape the Consumer lifecycle strategy
- Build and execute complex CRM campaigns
- Analyze campaign results and optimize spend
- Run experiments to improve campaign performance
- Use automation to maximize engagement and retention
- Coordinate with compliance, legal, and regional operations teams
- Ensure marketing communications comply with local regulators
Benefits
- Bonus program
- Equity program
- Wellness allowance
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)