Marketing Automation Specialist
eToro is a social investing platform for trading and managing assets with insights from a global investor community.
Funding history
About eToro
eToro is a social investing platform that addresses the need for accessible trading and portfolio management. Users can buy and sell stocks, cryptocurrencies, and other assets, follow other investors, and use copy trading to mirror strategies. The platform brings together social features and investment tools to help users learn and act within a shared environment.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You manage the full lifecycle of multilingual marketing and operational campaigns, from concept and setup through QA, localization, delivery, analysis, optimization, reporting, and troubleshooting. You build campaigns in Salesforce Marketing Cloud, use AI tools and basic HTML, coordinate with stakeholders, and improve campaign processes and performance.
Requirements
- Around 1+ years of experience in marketing automation, digital marketing operations, or a technical or analytical environment
- Basic HTML and CSS skills
- Interest in AI tools
- Excellent verbal and written English
- Ability to learn new software quickly
- Adaptability in dynamic environments
- Time management under pressure
Responsibilities
- Create, manage, and optimize multi-channel campaigns
- Own the end-to-end campaign process
- Coordinate content and design
- Manage segmentation logic and development
- Localize campaigns
- Build, test, and deploy email and notification campaigns
- Use Salesforce Marketing Cloud and basic HTML
- Use AI tools to generate campaign concepts, audiences, and code
- Collaborate with marketing, product, data, design, and regional stakeholders
- Monitor campaign performance
- Identify trends and provide recommendations
- Troubleshoot campaign issues
- Improve campaign processes and tools