Marketing Manager Audience Growth Experience
Shield AI is a U.S. defense-technology company developing mission-autonomy software and autonomous aircraft for military and allied operations.
Funding history
Investors
About Shield AI
Founded in 2015, Shield AI builds Hivemind autonomy software and V-BAT and X-BAT aircraft for operations in contested, GPS- and communications-denied environments. Its current site also presents Aechelon synthetic-reality simulation and Vision Systems detection and tracking products.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will analyze audience growth and behavior across social and community platforms. You will create segmentation frameworks, manage paid-growth activity and budgets, report channel performance, identify distribution opportunities, and use testing and platform trends to improve reach, engagement, conversion, and retention.
Requirements
- At least 3 years of experience in growth marketing, digital marketing analytics, audience development, social analytics, or a related field
- Experience analyzing social-platform performance
- Familiarity with AI-enabled analytics, content optimization, or marketing workflow tools
- Analytical ability to translate data into actionable recommendations
- Experience with paid social, paid audience growth, or digital acquisition campaigns
- Proficiency with analytics, reporting, and dashboarding tools
- Knowledge of audience segmentation, channel performance, testing, and growth metrics
- Communication and cross-functional collaboration skills
Responsibilities
- Analyze audience growth across first-party social channels
- Analyze third-party audience and community behavior
- Build audience segmentation frameworks
- Inform organic content strategy with audience insights
- Manage paid-growth levers and budget
- Track audience growth, engagement, conversion, and retention metrics
- Identify relevant communities, creators, conversations, and distribution opportunities
- Develop dashboards, reports, and growth recommendations
- Support testing across creative, copy, targeting, channels, and content formats
- Monitor platform trends, algorithm changes, and audience behavior
Benefits
- Bonus
- Equity