Marketing Lead / Marketing Manager
Areta is a digital-assets advisory firm providing specialized M&A, capital markets, and onchain services. It serves leading crypto companies, protocols, ecosystems, and institutions with transaction advice, fundraising support, market-making advisory, growth strategy, and delegation and staking services.
About Areta
Areta partners with leaders in the digital-assets industry, offering M&A guidance, capital-markets support, and onchain strategic services. Its work includes buy- and sell-side transactions, private fundraising, secondary transactions, token launches, market-making advisory, liquidity, commercial and growth strategy, special situations, and delegation and staking. The firm serves top crypto companies, protocol founders, ecosystems, and institutional clients across sectors including exchanges and trading infrastructure, payments and stablecoins, infrastructure, security, data and analytics, DeFi, and tokenization.
Skills
About the Role
Build and own Areta's marketing function as the firm scales its digital assets investment banking platform. Translate live transactions, strategic insights, and ecosystem activity into consistent external communication while shaping market positioning, founder brand presence, and content strategy. As the first dedicated marketing hire, establish the foundations, processes, and cadence for the firm's marketing.
Requirements
- Bachelor's or Master's degree in Marketing, Communications, Business, or a related field.
- 2–4 years of B2B marketing experience, preferably in professional services, investment banking, consulting, fintech, or crypto infrastructure.
- Experience owning content calendars and publishing across multiple channels.
- Strong writing skills and ability to explain technical or financial topics clearly.
- Highly organised, proactive, and comfortable working independently in a lean environment.
- Experience with founder-led or expert-driven brands and senior stakeholders.
- Familiarity with digital assets, fintech, or capital markets is a strong plus.
Responsibilities
- Own and execute marketing strategy across LinkedIn, X, the website, and newsletters.
- Translate M&A mandates, capital raises, research, and conference activity into deal announcements, case studies, insight posts, and thought leadership.
- Build and manage content calendars for the firm and its founders, including drafting and ghostwriting posts.
- Coordinate end-to-end content production, approvals, and publication scheduling.
- Support podcasts, media outreach, PR opportunities, and event-related content.
- Maintain marketing analytics and reporting for awareness, engagement, inbound leads, and newsletter growth.
- Ensure brand consistency across visuals, messaging, website pages, and marketing materials.
Benefits
- Ownership of the marketing function at a globally active digital assets advisory firm.
- Direct collaboration with founders and senior bankers on live transactions and strategic initiatives.
- High-visibility role shaping Areta's external positioning and brand.
- Exposure to founders, investors, and operators across the crypto and fintech ecosystem.
- Competitive compensation with scope for increased responsibility as the platform grows.
