Marketing Lead
Cere Network operates a decentralized data cloud and Substrate-based blockchain protocol for Web3 and AI applications. It provides decentralized data clusters, edge delivery, storage, developer SDKs, staking, and tools for creators and game developers.
Projects
About Cere Network
Cere Network develops and operates a decentralized data infrastructure centered on the Cere Blockchain Protocol and Decentralized Data Cloud (DDC). Its platform enables developers, node providers, creators, and game developers to store, stream, manage, and automate data through decentralized clusters, smart contracts, SDKs, and edge infrastructure. Cere also provides ecosystem tools including a wallet, block explorer, staking dashboard, NFT and media tooling, and creator and gaming solutions.
Skills
About the Role
You will develop and execute go-to-market and product marketing strategies to drive adoption and growth. You will lead and mentor growth and product marketing teams, run paid campaigns and events, and build community marketing for developer audiences (blog, Discord, etc.). You will craft thought leadership and brand marketing initiatives, collaborate closely with product to launch solutions and bundles, and own pipeline generation strategies for enterprise clients using data-driven insights. You will be hands-on in campaign execution and participate in tactical deep dives when needed.
Requirements
- 4-6 years of experience in marketing or a related field
- Hands-on experience managing marketing campaigns and executing tactically in an agile environment
- Experience working in gaming or an agency
- Extensive background in technology marketing with experience selling tech products and navigating developer ecosystems
- Proven ability to collaborate with sales product development and customer success
- History of overseeing growth initiatives optimizing operational efficiencies and crafting strategic marketing plans
- Experience developing and executing product marketing strategies
- Experience owning pipeline generation strategies for enterprise clients using data-driven insights
- Deep interest in and understanding of web3 and blockchain technology
Responsibilities
- Develop and execute long-term go-to-market strategies
- Lead and mentor marketing teams and engage in tactical deep dives
- Oversee and evolve growth and product marketing teams
- Transition product marketing from single-product brand awareness to solutions and bundles
- Run paid advertising and events to drive self-service revenue growth
- Develop and implement community marketing for developer audiences via blog Discord and other channels
- Develop thought leadership and brand marketing initiatives
- Collaborate with product to develop and execute product marketing strategies
Benefits
- Hybrid work (onsite 2-3 days per week)
- Remote work possible / primarily remote team
- Periodic in-person meetups (every 1-2 months)
