Marketing Lead - Africa

Skills

About the Role

You will work directly alongside the CMO, owning marketing execution end-to-end. You will plan and ship social content across Twitter/X, LinkedIn, TikTok, and YouTube, drive go-to-market execution for both the AIVM infrastructure company and consumer AI products, and design growth campaigns from experiment through measurement. You will produce and direct short-form content such as launch videos and UGC-style videos, run full-cycle growth across B2B and B2C funnels, track market trends and turn them into content opportunities, and set up AI automations that make the whole marketing team faster. You will also support the broader marketing engine across SEO, PR, growth hacking, and more.

Requirements

• Strong well-rounded marketing depth across go-to-market, growth, content, social, SEO, and PR
• Creative mindset with ability to generate and execute ideas and campaigns independently
• Fluency in both Web3 and Web2 tech culture
• Deep platform knowledge across Twitter/X, LinkedIn, TikTok, and YouTube including Shorts
• Clear grasp of current content formats and trends such as launch videos, UGC-style content, and short-form video
• Daily use of AI tools and ability to set up AI automations to improve workflows
• Solid understanding of go-to-market motions including developer-led and self-serve funnels
• Experience with or strong appetite for scaling consumer AI products across B2B and B2C
• Builder's bias toward action with a ship, learn, and iterate approach

Responsibilities

• Work directly with the CMO and own marketing execution end-to-end
• Plan and ship social content across Twitter/X, LinkedIn, TikTok, and YouTube
• Drive go-to-market execution for AIVM and consumer AI products
• Develop creative marketing strategies and campaign concepts
• Design and run growth campaigns from experiment design to measurement and iteration
• Track market and emerging trends and turn them into content and campaign opportunities
• Produce and direct short-form content including launch videos and UGC-style content
• Run full-cycle go-to-market and growth for consumer AI products across B2B and B2C
• Set up AI automations and AI-native workflows for the marketing team
• Support the broader marketing engine across SEO, PR, growth hacking, and YouTube

Benefits

• Flexible PTO system based on trust and tenure including holidays
• Fully remote work from anywhere
• Flexible schedule that matches your productivity
• Multiple ways to earn through IDO, whitelabel, and employee referrals
• Company-covered software and services
• Internal promotion priority and growth resources