Marketing Generalist
Currency.comVisit Currency.com website
Crypto and fiat asset management and exchange platform.
Distributed
Funding history
Investors
About Currency.com
Currency.com is a financial technology company providing digital-asset management, crypto investment and exchange, fiat support, market tracking, business accounts, international payments, OTC services, and crypto payment cards.
Skills
About the Role
You will plan, execute, and optimize multi-channel digital advertising campaigns. You will manage advertising budgets, improve acquisition costs and ROI, develop SEO strategies, use marketing analytics tools, and build AI-enabled workflows for campaign management, targeting, reporting, and optimization.
Requirements
- At least 2 years of hands-on digital or performance marketing experience
- Ability to manage large-scale advertising budgets of $30K–$40K per month
- Expertise in SEO, ad buying, and geo-targeting
- Experience with manual and AI-automated marketing workflows
- Familiarity with Google Analytics, Mixpanel, Looker Studio, or similar performance analytics tools
- Experience marketing inbound-traffic-oriented businesses such as fintech, SaaS, e-commerce, or exchanges
- Analytical and communication skills for data-driven decision-making
Responsibilities
- Plan, execute, and optimize multi-channel digital advertising campaigns
- Manage advertising spend budgets with a focus on ROI and acquisition cost control
- Develop, test, and refine SEO strategies for organic growth and visibility
- Deploy and manage digital marketing tools
- Use AI-driven marketing tools to streamline campaign management and data analysis
- Build and maintain automated marketing workflows and agents
- Collaborate with product, analytics, and content functions to maintain message consistency and optimize conversions