Growth Marketing Manager Web and Organic SMB Ads
OpenAIVisit OpenAI website
AI research and deployment company building and deploying frontier AI products, including ChatGPT, Codex, and its API platform.
Recently funded151 current maintainers88 active leads20 new active leads99 lead step-downs12 early lead departures
San Francisco, United States
Projects
About OpenAI
OpenAI’s mission is to ensure artificial general intelligence benefits all of humanity. It consists of the nonprofit OpenAI Foundation and OpenAI Group, a public benefit corporation governed by the Foundation.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own the web strategy and experimentation roadmap for SMB advertiser growth. You will improve organic discovery, analyze funnels and cohorts, run conversion experiments, define measurement, and connect website journeys to signup, onboarding, activation, and lifecycle programs.
Requirements
- 4–7 years of experience in growth marketing, web strategy, organic acquisition, conversion optimization, or product growth
- Analytical judgment across funnels, cohorts, customer behavior, and incremental impact
- Experience owning web experiences and experimentation programs
- Experience connecting SEO, content-led discovery, and GEO with web strategy
- Experience working with Product, Design, Engineering, Data Science, and Marketing
- Experience evaluating and implementing web capabilities with technical partners
- Understanding of SMB customers and self-serve products, advertising, SaaS, marketplaces, fintech, commerce, or high-volume digital businesses
Responsibilities
- Own the SMB Ads web strategy and roadmap
- Grow organic discovery through search, content, and generative engine optimization
- Analyze journeys, funnels, and cohorts to identify conversion barriers
- Run landing-page, messaging, navigation, personalization, offer, and conversion-flow experiments
- Improve the journey from website visit to signup, onboarding, and first campaign
- Define instrumentation, test design, attribution, and reporting
- Launch web experiences and evaluate personalization, chat, and experimentation capabilities
- Connect landing experiences to in-product, referral, and cross-sell programs
- Use AI to accelerate research, prototyping, content, analysis, and experimentation
Benefits
- Equity
- Medical, dental, and vision insurance
- Health Savings Account employer contributions
- Health FSA, Dependent Care FSA, and commuter pre-tax accounts
- 401(k) plan with employer match
- Paid parental, medical, and caregiver leave
- Flexible PTO or up to 15 days of PTO annually
- Paid holidays, office closures, and sick or safe time
- Mental health and wellness support
- Employer-paid life and disability coverage
- Annual learning and development stipend
- Daily office meals and eligible meal-delivery credits
- Relocation support for eligible employees
- Charitable donation matching and wellness stipends may be provided
