Growth Marketing Manager SMB Ads

Skills

About the Role

You will execute growth experiments across acquisition, activation, lifecycle, and retention. You will build and test campaigns, lifecycle journeys, landing pages, messaging, audiences, offers, and AI-assisted workflows, then use funnel data to improve advertiser conversion and repeat spend.

Requirements

• 4–7 years of experience in growth marketing, lifecycle marketing, GTM engineering, marketing operations, product growth, demand generation, or performance marketing
• Experience shipping campaigns, experiments, automations, landing-page tests, lifecycle programs, or conversion initiatives
• Ability to interpret funnel metrics, campaign performance, experiment results, and customer behavior signals
• Fluency with AI tools for marketing execution, automation, analysis, personalization, prototyping, or internal tooling
• Experience with SMB growth, self-serve funnels, advertiser growth, PLG SaaS, marketplaces, commerce, fintech, local services, creator tools, or high-volume customer funnels
• Experience with lifecycle marketing, CRM, segmentation, activation, onboarding, winback, or retention programs
• Familiarity with ads products, SMB acquisition, campaign setup, advertiser education, or self-serve growth funnels
• Ability to use no-code or low-code tools, analytics tools, marketing automation platforms, SQL, scripting, or AI-assisted coding workflows

Responsibilities

• Execute growth experiments across acquisition, activation, lifecycle, and early retention
• Build email, in-product, landing-page, audience, messaging, and offer tests
• Use AI tools to prototype assets, automate workflows, analyze funnel data, and generate creative variations
• Partner with cross-functional stakeholders to ship experiments and measure learnings
• Improve sign-up, onboarding, campaign creation, measurement, and advertiser education
• Maintain experiment documentation, QA checklists, learnings, and performance readouts
• Translate growth ideas into concrete tests, campaign plans, assets, and next steps
• Identify ways to convert, activate, retain, and grow SMB advertisers

Benefits

• Equity
• Medical, dental, and vision insurance
• Health Savings Account employer contributions
• Health FSA, Dependent Care FSA, and commuter pre-tax accounts
• 401(k) plan with employer match
• Paid parental, medical, and caregiver leave
• Flexible PTO or up to 15 days of PTO annually
• Paid holidays, office closures, and sick or safe time
• Mental health and wellness support
• Employer-paid life and disability coverage
• Annual learning and development stipend
• Daily office meals and eligible meal-delivery credits
• Relocation support for eligible employees
• Charitable donation matching and wellness stipends may be provided